Post by Acast

Earlier this month, Acast was out in full force at d3con in Hamburg. Our VP of Adtech Solutions, Michael Bayston, joined Janine Reinhard and Eric Siegmund from Acast DE to dive into the future of programmatic advertising in the DACH region and beyond. The consensus? 1️⃣ Advertisers are moving away from "just impressions" to focus on real business goals, like web sales and foot traffic 2️⃣ The walls between Podcasts, CTV, and Digital Billboard ads are falling. It's now one seamless experience for the listener 3️⃣ Dynamic Creative Optimization (DCO) should be used to bridge the gap between mass reach and personal relevance 4️⃣ A 'greener' supply chain isn't just good for the planet, it’s more profitable because it cuts out wasted tech costs 5️⃣ There's interest in 'Agentic AI' to automatically find the perfect niche audience across millions of podcast episodes Podcast advertising is not a 'side buy', it’s a strategic powerhouse for the programmatic age. Read more in Michael's blog, linked to in comments 🔗