Post by ABOUT YOU

💬 #K52026, THAT'S A WRAP Yesterday and today, the K5 Future Retail Conference had Berlin talking digital commerce. The conversation moved from market developments across Europe and competition from beyond Europe to, of course, AI. ABOUT YOU and SCAYLE Commerce Engine had plenty to add to the agenda. On day one, our Co-Founder and Co-CEO Tarek Müller appeared twice, first for the panel "E-Commerce in the Age of AI" alongside Marcus Anton and Stefan Wolk, then for the "E-Commerce 2026 – Real Talk" with Sven Rittau (思文). The real talk lived up to its name, pairing clear and passionate words with a firm case against writing e-commerce off too soon. 📍 …on market momentum: "After a difficult period, the trend is positive again. Revenue and margins are starting to move in the right direction." 📍 …on international competition: "Regulation will not solve everything. But it will make a difference, and it will bring us closer to a level playing field." 📍 …on why now is a good time to build: "E-commerce is far from dead. Consumer demand is still there, and that creates opportunity for founders." On day two, Julian Jansen took the stage to share how we are replacing traditional fashion studios with an AI-powered approach to content production. Built around the logic of a studio, it creates complete fashion content sets for product detail pages and social at scale. 📍  …tailored brand content at scale: "For years, fashion brands had to choose between fast e-commerce content and distinctive brand content. That was the challenge we set out to solve." 📍 …AI-powered content production: "We are moving beyond the limits of traditional studio production. In the last 30 days, we generated high-quality 80,000 outfits with AI." Many thanks to the K5 - Future Retail team for an agenda focused on the industry's pressure points and conversations worth continuing. #K52026  #FutureRetail  #Ecommerce  #AI