Post by Abdarrahman Abdelnasir

I’ve been trying to understand what B2B sales actually looks like in the region. Not the polished version. The real version. The one where the CRM says “client interested,” but the actual story is buried in a WhatsApp thread, a Zoom call, a voice note, a quick follow-up, or something the rep just remembers. That gap is interesting to me. Because the best sales knowledge is often already there. The objection that keeps coming up. The phrase that makes buyers understand. The hesitation before pricing. The competitor mention. The reason a deal actually moved. The reason another one quietly died. But most of it is scattered. And when it is scattered, teams lose the ability to learn from it. That is what I’m building Sadha around. I’ll be using this account to write about what I’m learning from founders, sales leaders, and GTM teams in MENA. Question: Where does the real sales knowledge live in your team?