Post by AB InBev

Bars are more than just a place to grab a beer. They’re places to connect, celebrate milestones, build friendships, and create lasting memories. During the FIFA World Cup 2026™, bars will become the beating heart of neighborhoods, where the spirit of beer and football comes alive and their special place in culture brings people together. That’s why AB InBev is launching “Cheers to Bars,” a global celebration of bars everywhere – helping transform them into the ultimate match-day destination with more than 200,000 watch parties across 40 countries. Check out our new film, created in partnership with GUT, and join us in raising a beer at your local bar. #CheersToBars #FutureWithMoreCheers

Video Content