Post by AJ Eckstein 🧩 (HIRING)

this $4 billion tech company forced its employees to dress up like superheroes in a school play… for an AI product launch? ClickUp just launched Super Agents, and instead of another boring AI campaign, they shipped something actually worth studying. As the founder Zeb Evans put it, Super Agents are automatically personalized to you and your company using proprietary, state of the art agent architecture, orchestration, and tooling. While the product launch is cool, the GTM was even more genius. They ran 4 different GTM motions at once. Here's the breakdown you'll want to save for your next campaign: #4 – The AI hype video At this point, these are table stakes. There is so much AI noise that animated explainers are the fastest way to communicate features and use cases without asking too much from the viewer. #3 – Product Hunt launch Reminder that ClickUp is a $4B company doing $200M+ in ARR. And yet, they still launch like a scrappy startup. Name another billion dollar company that treats Product Hunt like it matters. They still care deeply about user feedback and community momentum. #2 – Employee Generated Content (EGC), done right Their Head of Marketing, Chris Cunningham, shared that 15 ClickUp employees actively create content on LinkedIn. Five of them have 20K+ followers. These are not company branded ads. They are personal brands building trust, with distribution baked in. This is EGC at scale, without killing authenticity. #1 – The LinkedIn headshot switch This one is my favorite. You do not realize how often you see someone’s headshot until it changes. It is part of their brand. The second it updates, your brain pauses. Think Notion Faces. Think Veed’s NYC billboard campaign. Low lift. High pattern interrupt. This is why I love studying campaigns like this. It makes you stop and say, wait… that’s B2B? Welcome back to my series, B2B Campaigns in the Wild! 💬 Did you notice the headshot changes for this launch? Kudos to the ClickUp team for this marketing masterclass! *** 🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, B2B Creator Marketing, and Brand strategies