Post by AJ Eckstein 🧩

Every team has 2 types of people. The one with the crazy ideas. And the one who actually makes them happen. I am very clearly one of them. Tara Knight 🧩, our COO, is very clearly the other. We made a video breaking down the CEO vs. COO dynamic at Creator Match 🧩 Spoiler: it does not go well for me 🥲 - I come up with the ideas. Tara makes them actually happen. - I laugh at my own jokes. Tara wins every argument. - I get sidetracked. Tara gets it done. - I show up late to meetings. Tara runs them. - And yes, I took a two-week fam vacation to Thailand right before our first ever team offsite. The best thing I ever did for this startup wasn't a strategy or a pitch or a client win. It was finding someone who could operate circles around me. Tara, thank you for being the reason this place actually works. Tag the Tara in your life 👇 PS - If you're another brand reading this, steal this content format. It's a fun way to humanize your brand with the people that actually run it. *** 🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, creator marketing strategies for tech brands, and tips for creators

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