Post by AAR

“You can’t hold your agencies at a distance if you want them to do great work.” Marketing Director at Cadbury Mondelēz International, Benazir Barlet-Batada, is a strong advocate of why client/ agency relationships need the same traits as friendships to succeed. Trust. Openness. Honesty. Vulnerability. Hear more great stories from the UK’s most loved chocolate brand on the latest episode of The Next Round podcast, and tell us - do you think clients really get the work they deserve? https://lnkd.in/d_pwJ9PR