Post by A1 Digital

𝟳𝟳% of companies admit they're deeply tied to external tech providers. The A1 Telekom Austria AG Business Study 2026, run with market research institute Integral, asked why. And the answers sting: 👇 IT teams aren't blind to the problem. They're just dealing with too much of it simultaneously: 𝟰𝟯% of companies expect that operational dependency to tighten even more this year. 𝟱𝟯% are stuck in restrictive lock-in contracts. 𝟲𝟭% don't have the internal headcount or specialized team to engineer a way out. Cutting off global tech giants entirely isn't realistic. Fortunately, the fix is less dramatic: classify your data ruthlessly, decide what actually needs to stay under your control and build a hybrid setup where that boundary is a conscious choice. 🫵🏼 Keep the keys to your own house: Use global scale where it makes sense, and anchor critical data in a sovereign European environment. Our European cloud, Exoscale, complies with GDPR before you’ve had your morning coffee. ☕ 😉 Be honest: sovereignty goal or sovereignty reality? 👇 . . . #techstrategy #cloud #digitalsovereignty #hybridcloud #itarchitecture #infrastructure