Post by RUN CLUB

Issue #009 of running.news is live. This week in The Running Business Brief: • Is Nike losing more than market share? We examine why the company's biggest challenge may be reclaiming the industry's attention—and why influence has become just as important as market share. • Why premium running brands are increasingly investing in Paris Fashion Week, and how community, culture and brand desirability are becoming competitive advantages alongside product innovation. • Why the Twin Cities Marathon's decision to move its race date could mark the beginning of a broader shift as race directors adapt to a changing climate. running.news | Covering the business, culture and future of running. Nike Elliott Hill Matthew Friend Dave Denton Michael Binetti HOKA ASICS On Brooks Running SATISFY Ciele Athletics Inc./Ciele Athlétique Inc. SOAR Running norda run Twin Cities Marathon Inc Dean Orton Chicago Event Management New York Road Runners ASICS Los Angeles Marathon Ed Whetham #running #marathon #parisfashionweek