Post by RUN CLUB

Issue No. 010 of running.news is now live This week, we're looking beyond products and asking what really creates value in today's running industry. Inside this issue: • Why Whoop hired Nike's former Chief Marketing Officer—and what it signals about the company's next chapter. • The $250,000 handmade Bill Bowerman prototype that helped lay the foundation for Nike and modern performance footwear. • Why today's fastest-growing run clubs aren't just building better runners—they're building communities people want to belong to. The business of running continues to evolve, and this week's stories explore how branding, innovation and community are becoming just as important as the products themselves. Thanks for reading. running.news | Covering the business, culture and future of running. WHOOP Will Ahmed Dirk-Jan van Hameren Nike Apple ŌURA Google Health Enterprise Fitbit (now part of Google) Men's Journal Frankie Ruiz Life Time Inc. Life Time Miami Marathon & Half Sweatpals Geneva HOKA Tracksmith On Salomon Bandit