Post by 8x8

We could have done what every other company does, but in case you haven’t noticed, that’s not really our thing. Our award-winning campaign, The Power of You™, started with our customers. Real people. Real impact. Cinematic storytelling that made them the stars they already are. And it made us ask: why stop there? Because this isn't a transaction. We wanted to actually see them and make their super powers visible. Analysts study this industry, shape its thinking, and hold companies accountable. So at our Analyst Summit last week, we surprised them with their own personalized Power of You persona posters. They're more than observers of what we build. They're active parts of our living ecosystem, each one enriching the environment in their own unique way. Because of them, our industry’s chatter is vivid with every analyst’s branded perspective. Our customers know what it feels like to be celebrated this way. Now our analysts do, too. - Thank you to the team members that helped to bring The Power of Analysts to life: Bruno Bertini, Chief Marketing Officer Vasken Guiragossian, Head of Brand & Corporate Marketing Megan McCarn, Senior Brand Manager John Sun, Director, Analyst Relations Kin Lok, Brand Designer Derek Dockendorf, Video Producer & Editor Devin Earthman, Motion Designer Superside Discover the award-winning strength of The Power of You: https://lnkd.in/eUGK4y-n #8x8AnalystSummit #ThePowerofYou #PowerofYou #8x8 #TheDrumAwards

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