Post by 24hour-AR
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Selling into the EU through 50 different importers. That is not a compliance strategy. That is a liability chain. There is a better way to structure this. One partner. One point of accountability. Most brands do not realise this is an option. They default to complexity because nobody told them otherwise. Here is what consolidated compliance actually looks like: - One authorised representative covers your EU obligation. No need to manage multiple importers across markets. - Direct-to-consumer models still require a responsible person. The sales channel does not remove the legal requirement. - A single compliance partner is significantly more efficient. It reduces administrative load and clarifies accountability. This clip is from Roberth Jonsson's full conversation with Renaud from Sofeast. Watch the full discussion here: https://lnkd.in/ekR6fg-Z We thank Renaud Anjoran from Sofeast for the insightful collaboration. Are you currently managing compliance across multiple EU importers? What is the biggest friction point in that process? #24hourAR #AuthorisedRepresentative #ProductCompliance #EUCompliance #ResponsiblePerson
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