Post by 11:FS

"Firms need segments that are not so broad that the suggestion becomes generic, but not so narrow that the journey becomes a personalised assessment. The segment has to be 'just right' for one ready-made suggestion to be reasonable." In our latest article, Farah Rizky Ariyana looks at the core challenge of targeted support and why Jobs to be Done might be the key to unlocking better customer segmentation. Give it a read now https://lnkd.in/ePgVdV3S