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"Banks and issuers once controlled the entry point through a standalone application. Now the provider that can surface the right option at the right moment is far more likely to stay close to the customer." Rob Macmillan, Group Product Manager at Paymentology, explores the shifting landscape of credit in our latest article, from changing customer expectations and regulatory changes, to the battleground between incumbents and digital banks. https://lnkd.in/en6tyjv6

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