Post by 11:FS

"We lost 10 to 15 minutes in some interviews simply explaining banking jargon to customers." Business banking still assumes customers speak fluent finance. But as our Senior Customer Strategist Daphne Rocke discovered, most do not. They are business owners trying to keep things moving, and every confusing term is a hidden tax on their time. Here, Daphne writes about why plain language is a competitive advantage, and why the best firms design for the human behind the business. https://lnkd.in/enXNP_b6