Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Senior Manager, Coffee (Georgia OTC Portfolio) who is creative, innovative, and driven to grow the business through strong consumer-focused brand and product marketing.
This role requires a high level of collaboration, working effectively with various stakeholders including brand teams, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, hands-on, and passionate about building brands end-to-end, we would love to hear from you.
What You'll Do for Us:
- Lead end-to-end (E2E) marketing initiatives from strategy through execution, including product development, launch, and in-market activation.
- Develop short- and long-term brand and business strategies, identifying clear objectives, growth opportunities, and success metrics.
- Drive portfolio and brand strategy across coffee categories, ensuring strong positioning and sustainable growth.
- Translate consumer insights into actionable marketing strategies by leveraging data, research, and market performance.
- Develop and execute integrated marketing plans aligned with annual business targets.
- Partner with cross-functional teams and bottler system partners to ensure seamless execution across the value chain.
- Lead development of innovation pipelines, including concept creation, product development, and commercialization.
- Provide ongoing business analysis to identify and prioritize opportunities for growth.
- Lead agency management including briefing, creative development, and performance management.
- Align brand initiatives with key stakeholders across marketing, sales, and technical teams.
- Present business performance, insights, and recommendations to senior leadership and stakeholders.
Qualifications & Requirements:
- Bachelor’s degree in marketing, Business, or related field. (preferred)
- ~10 years of experience in Brand Management / Product Management within FMCG, food, or beverage industries.
- Strong experience in consumer marketing with proven ability to lead end-to-end marketing from strategy through execution.
- Demonstrated experience in brand strategy, innovation development, and product commercialization.
- Strong understanding of consumer insights and ability to translate them into business actions.
- Experience working in cross-functional and matrix environments.
- Experience managing agencies and leading integrated marketing initiatives.
- Strong analytical capability, including experience with market data and consumer research tools.
- Excellent communication and stakeholder management skills.
- Fluency in Japanese and business-level English.
What We Can Do For You:
Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and expose you to emerging technologies and techniques.
Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.
Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.
Join us in our journey to refresh the world and make a difference. Apply today!
Skills:
Agile, Brand Strategy, Consumer Insights, Innovation Development, Product Management, Portfolio Strategy, Omnichannel Marketing, Data Insights, Storytelling, Revenue Growth Management
Location(s):
Japan
City/Cities:
Tokyo
Travel Required:
00% - 25%
Relocation Provided:
No