Location: LATAM
About Proppel
Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.
Whether you are looking for your next role or the right move to advance your career, we will make it happen.
What we're looking for
We're partnering with a best-in-class US growth marketing agency specializing in paid media and landing page design for DTC brands. They're looking for a hands-on paid search specialist to build, launch, and optimize Google Search, YouTube, and Performance Max campaigns that drive measurable growth for their e-commerce clients.
What You’ll Be Doing
- Build, launch, and optimize Google Search, YouTube, and Performance Max campaigns for up to five DTC client accounts.
- Develop and execute testing roadmaps across ad copy, audience targeting, and bidding strategies.
- Monitor budgets, pacing, and performance against KPIs to ensure profitable growth.
- Prepare and present performance reports to clients and internal stakeholders.
- Translate performance data into actionable insights and optimizations.
- Collaborate with a broader growth team on integrated marketing strategies.
Requirements
- 1 to 3 years of hands-on experience running paid search campaigns (Google Search, YouTube, and PMax).
- Experience managing campaigns for DTC e-commerce brands, either agency-side or in-house.
- Product feed optimization experience with Google Merchant Center and Shopify, and an understanding of how data feeds power PMax performance.
- Direct response experience, including reducing CPC and working with marketing attribution.
- Comfort working in GA4, Google Tag Manager, and Excel/Google Sheets (pivot tables, formulas, charts).
- Strong written and verbal English communication skills for client-facing work.
Nice to Have
- Experience with Looker Studio reporting.
- Familiarity with advanced Google strategies like attribution modeling and brand lift tests.
- Experience implementing custom conversion tracking.
Benefits
- Competitive USD salary.
- 100% remote work.
- Unlimited paid vacation.
- US and local holidays.
- Discretionary learning budget to keep growing your skills.
Notes:
*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.
*We consider candidates from all around LATAM.
*If you don't have a formal portfolio, please share a Drive with various samples of your work.
*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.