Public Relations Manager – Middle East
Location: Remote (Open to candidates currently residing in Lebanon or the UAE)
Employment Type: Full-time
About Us
We are a fast-growing global mother & baby consumer brand, dedicated to delivering innovative products that support families worldwide. With a strong presence across North America, Europe, the Middle East, and other international markets, we are committed to building a trusted global brand through product innovation, localized marketing, and integrated communications.
About the Role
We are looking for an experienced Public Relations Manager to lead our PR initiatives across the Middle East region. This role is responsible for developing localized communication strategies, building strong media relationships, managing brand reputation, and driving impactful PR campaigns that support business growth and regional marketing objectives.
The successful candidate should be based in Lebanon or the UAEand have a deep understanding of the regional media landscape, culture, and consumer market.
Key Responsibilities
Regional PR Strategy
- Develop and execute regional PR strategies aligned with the company's global and regional Integrated Marketing Communications (IMC) strategy.
- Define communication priorities across media, influencers, industry organizations, and key stakeholders.
- Develop messaging frameworks and communication topics to ensure consistent brand positioning across the Middle East.
Media Relations
- Build and maintain strong relationships with mainstream media, parenting publications, lifestyle media, industry associations, and key opinion leaders throughout the region.
- Organize media interviews, executive interviews, press events, and participation in industry conferences.
- Drive localized media content, including bilingual press releases, feature stories, interviews, and brand storytelling.
PR Campaigns & Events
- Lead regional PR campaigns, product launches, parenting initiatives, brand collaborations, and media events.
- Work closely with the IMC team to integrate PR initiatives into broader marketing campaigns.
- Coordinate with local PR agencies and external partners to ensure high-quality campaign execution and effective issue management.
Reputation Management
- Monitor traditional and social media across Middle Eastern markets.
- Identify potential reputational risks and recommend proactive communication strategies.
- Strengthen brand credibility through consistent and positive media engagement.
Content Development
- Collaborate with internal content teams to maximize media content distribution and amplification.
- Develop localized PR materials, brand narratives, and communication assets for regional use.
Qualifications
- Bachelor's degree or above in Public Relations, Communications, Marketing, Journalism, or a related field.
- At least 5 years of experience in Public Relations, Brand Communications, or Corporate Communications.
- Previous experience in the mother & baby industry is highly preferred.
- Strong understanding of Middle Eastern culture, media landscape, and consumer behavior.
- Established relationships with local media, journalists, editors, agencies, and relevant organizations.
- Excellent verbal and written communication skills in Arabic and English.
- Proven experience in brand communications, crisis management, and cross-cultural communication.
- Strong project management, stakeholder management, and execution skills in a fast-paced environment.
Preferred Qualifications
- Professional proficiency in both Arabic and English.
- Candidates currently residing in Lebanon or the UAE.
- Experience working within the Lebanese market or strong familiarity with the Lebanese media landscape is highly preferred.
- Experience working with international consumer brands is a strong advantage.
Why Join Us
- Join a fast-growing global consumer brand with expanding international markets.
- Collaborate with multicultural teams across multiple regions.
- Lead impactful regional communications initiatives with strong business visibility.
- Flexible remote working environment.
- Opportunity to shape the brand's growth and reputation across the Middle East.