Brand Activation Manager

AGRANA Fruit is the global market leader in the production of fruit preparations, operating at 26 production sites on 6 continents worldwide. We offer a wide range of creative and innovative solutions for the food and beverage industry. Our fruit solutions deliver high quality fruit, which is expertly prepared to be used in the dairy, ice cream, bakery, food service and beverage industries. AGRANA Fruit’s product development work incorporates the latest global nutritional and health trends.

AGRANA Fruit is part of the AGRANA Beteiligungs-AG, which has about 9.000 employees and 55 production sites worldwide, generating consolidated sales of around EUR 3.6 billion.

We are currently looking for a dedicated candidate with a passion for Brand Management who wants to join us in the following position:

Brand Activation Manager "Watson Says"

📍 Austria or Slovenia (Vienna preferred) | AGRANA Fruit | Food Service

🚀 Build a beverage brand. Don’t just manage one.

At Watson Says, we’re creating a scalable, trend-driven beverage platform for QSR, coffee chains & foodservice across Europe — and we’re looking for a hands-on Brand & Activation Manager to take it to the next level.

Your Impact

• Own and grow the Watson Says portfolio & category strategy across Europe
• Turn insights into winning innovations, assortments & LTOs
• Drive strong in-market activation (campaigns, events, POS, sampling)
• Bring the brand to life with 360° campaigns & compelling content
• Enable Sales with sharp storytelling & customer-ready concepts
• Collaborate globally and shape a scalable beverage platform

What You Bring

• 3–5 years in Brand / Trade Marketing / Activation (FMCG or Beverage)
• Passion for building premium, trend-led brands
• Strong commercial mindset + hands-on execution
• Experience in foodservice or distributor-driven environments is a plus
• Excellent storytelling & stakeholder skills
• Fluent English; any other European language (ideally German, French or Spanish) is a plus

Why This Role?

✨ Real ownership & visibility

🌍 International scope, high-growth category

🥤 Build an emerging beverage brand with entrepreneurial spirit

📈 Direct impact on business growth

👉 Ready to shape the next beverage success story? Apply now.

Contact:

Please send your meaningful application via our application tracking system Workday. Due to GDPR reasons only applications submitted via Workday will be considered in the further application process.

Closing Date:

25 July 2026

Confidentiality is guaranteed.

As a global company, we are very proud of our diverse workforce and attach great importance to equal opportunity and diversity. We welcome and encourage everyone regardless of age, disability, ethnicity, gender, or religion to apply.