Who are we?
CFI Financial Group is an award-winning trading provider, possessing more than 25 years of experience with multiple offices around the world including London, Larnaca, Beirut, Amman, Dubai, Port Louis, and others.
CFI is hiring! Make your mark in the online trading industry.
Are you looking to pursue a career in finance? Do you want to work with a dynamic and growing team in the exciting world of online trading and investing? If you answered yes, then we have some amazing opportunities for you!
Job Description:
We are hiring a talented Marketing Automation Manager - Crypto professional to join our team.
Responsibilities:
1. Strategize and Implement Marketing Automation
- Design and execute marketing automation strategies across crypto platforms (web, app, trading interfaces).
- Build, launch, and optimize automated campaigns (onboarding, activation, retention, re-engagement).
- Develop and manage campaigns using tools such as Braze, ensuring continuous optimization and performance improvement.
- Manage lifecycle campaigns including KYC completion, first trade activation, deposits, and trading behavior.
- Continuously optimize campaign performance to maximize ROI, engagement, and conversion rates.
2. Manage Customer Journey
- Analyze and optimize the full user lifecycle—from onboarding to active trading and retention.
- Develop segmented and personalized communication flows based on user behavior (trading activity, wallet usage, portfolio trends).
- Enhance user experience through targeted messaging across channels (email, push, in-app, SMS).
- Collaborate cross-functionally to ensure a seamless and consistent user journey.
3. Data Analysis and Reporting
- Track and analyze campaign performance, user engagement, and lifecycle metrics (CAC, LTV, retention, churn).
- Use data insights to refine targeting, messaging, and automation workflows.
- Create dashboards and reports for senior management with actionable insights.
4. Collaboration and Coordination
- Partner with product, growth, compliance, and trading teams to align on user experience and messaging.
- Work closely with tech teams to integrate and optimize CRM, CDP, and marketing automation tools.
- Support go-to-market strategies for new crypto products, features, and token launches.
5. Innovation and Compliance
- Stay updated on crypto trends, Web3 innovations, and user behavior in digital asset markets.
- Ensure all campaigns comply with crypto regulations, KYC/AML requirements, and regional marketing laws.
- Drive experimentation (A/B testing, personalization strategies) to continuously improve performance.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3–5 years of experience in CRM and marketing automation, ideally within fintech, crypto, or online trading environments.
- Hands-on experience building and optimizing campaigns using Braze or similar marketing automation platforms.
- Background in fintech or crypto is strongly preferred, with understanding of trading platforms, wallets, or digital assets.
- Strong analytical mindset with experience in data-driven marketing and performance tracking.
- Familiarity with lifecycle marketing metrics (CAC, LTV, retention, churn).
- Experience working in regulated environments with knowledge of compliance (KYC/AML, financial promotions).
- Excellent communication and stakeholder management skills.
Why join CFI?
- We’re a fast-growing, multinational company
- Competitive salaries and benefits
- Work and learn with industry professions
- Supportive and collaborative environment
- Unlimited opportunities for growth and development