Romania
🚀 Marketing Manager: Ads & Operations (Remote | Full-time)
🌍 About the Role
We're looking for a results-driven Marketing Manager to own and scale our paid acquisition efforts, with a strong focus on Google Ads, AI-powered campaign optimization, and marketing operations.
This is a role for someone who doesn't just launch campaigns—you actively use AI agents, custom workflows, and automation to improve performance, eliminate manual work, and stay ahead of the competition.
💡 Bring your AI skills from day one.
This is a senior individual contributor role—no direct reports. Instead of managing people, you'll manage AI-powered workflows, allowing you to own a scope that would traditionally require an entire team.
📍 Role Details
• 💼 Position: Full-time (Remote)
• 👥 Team: Marketing
• 🌎 Location: Global (working hours aligned with Central European Time (CET))
• 📈 Reports to: Head of Marketing
🏢 About Us
Taxes for Expats (TFX) is a leading US expat tax preparation company with 20+ years of experience and a ⭐ 4.8-star rating across major review platforms.
We help thousands of US citizens and green card holders living abroad with everything from standard annual tax returns to complex multi-year tax compliance programs.
📈 We're entering an exciting growth phase, with significant expansion expected over the next 6–18 months.
At TFX, we're actively embracing AI and automation across the business to streamline processes, improve efficiency, and help our teams focus on high-value work. We value curiosity, continuous learning, and experimentation.
🎯 What You'll Do
📢 Google Ads & Paid Media
• Own Google Ads strategy end-to-end: campaign structure, targeting, bidding, ad copy, and landing page alignment.
• Test and scale additional paid channels including Microsoft Ads, Meta, Reddit, Quora, and LinkedIn Ads.
• Use AI to automate audits, generate ad copy, build landing pages, analyze search terms, and uncover optimization opportunities faster.
• Build AI-powered workflows using AI agents, Claude Skills, Custom GPTs, or similar automation tools.
• Monitor and optimize the full acquisition funnel—from Impression Share and Quality Score to CPL, ROAS, and Conversion Rate.
• Build, test, and optimize landing pages using tools like Unbounce and AI-assisted builders to improve conversion performance.
⚙️ Marketing Operations
• Create automation workflows that reduce manual work across marketing channels.
• Configure and maintain marketing tools, integrations, data flows, and reporting infrastructure.
• Identify repetitive processes and replace them with AI-driven solutions.
🤝 Cross-Functional Collaboration
• Partner with SEO, Content, Product, and Development teams to align messaging, landing pages, and campaign strategy.
• Coordinate with Operations to ensure a smooth journey from first click to converted client.
✅ What We're Looking For
⭐ Must-Haves
• 6+ years of hands-on marketing experience with proven success managing Google Ads (Search, Display, Performance Max).
• Deep expertise in Google Ads account strategy, campaign architecture, keyword management, bidding strategies, audience segmentation, and Google's latest AI-powered features.
• Experience with additional paid channels including Meta, Microsoft Ads, Reddit, Quora, and LinkedIn Ads.
• AI-native marketer who already uses AI daily—not just ChatGPT, but AI agents, Claude Skills, Custom GPTs, or similar automations.
• Hands-on experience creating and optimizing landing pages for paid campaigns.
• Strong analytical mindset with data-driven decision making.
• Experience with Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Ability to manage multiple priorities independently.
• English proficiency (B2+) with strong written and verbal communication skills.
🌟 Soft Skills
• 🚀 Proactive Ownership — you identify opportunities and drive them to completion.
• 🤖 AI-Native Mindset — you think automation first.
• 📊 Data-Driven Thinking — you back decisions with data, not instinct.
• ⚡ Execution & Speed — you prioritize high-impact work and iterate quickly.
• 🤝 Collaborative Approach — you communicate clearly and work effectively across teams.
📩 How to Apply
Send your resume and a short note explaining your interest to: