Sunnyvale
This strategic role is dedicated to spearheading global brand construction and driving business growth through a partner-led marketing framework. As a Partner Marketing Expert, you will be responsible for ideating, curating, and delivering high-impact, buzz-worthy joint marketing initiatives and co-branded experiential programs. By strategically leveraging the reach and influence of marketing partners, you will amplify Alibaba.com’s ecosystem—including our cutting-edge AI solutions and buyer success stories—positioning them at the forefront of the global market through shared audiences and collaborative storytelling.
Key Responsibilities
Strategic Partnership Development: Build and evolve marketing partnerships from high-level strategy through to meticulous execution. This includes experiential strategy, marketing rights negotiation, and the development of new partnership programs from the ground up.
AI Solution Branding & Growth: Specifically drive the brand positioning and market adoption of Alibaba.com’s AI solutions within the global retail and e-commerce sectors, leveraging technology to create competitive advantages.
End-to-End Program Management: Oversee the entire lifecycle of marketing activations, including vendor identification, contract negotiation, creative production, on-site management, and post-event ROI analysis.
Stakeholder Orchestration: Act as a central hub between multiple internal stakeholders (Brand Marketing, Sales, Content, PR, Legal, Finance, and Procurement) and external agencies to ensure a unified and integrated approach.
Business Growth Acceleration: Leverage partnerships to drive tangible business growth, ensuring all activations are not just "buzz-worthy" but are also effectively pulled through across media, promotions, and sales channels to impact the bottom line.
Job Requirements
Academic Background: Bachelor’s degree or higher in Marketing, Business, or a related field.
Professional Standing: Minimum 5-8 years of experience in business development, strategic partnerships, or integrated marketing.
Industry Expertise: Proven track record in the E-commerce, Retail, or AI/Tech sectors. Experience working within the B2B space or with Small Business Owners is highly preferred.
Power Network: Must possess a deep and active network of connections within the global retail and AI ecosystems, with the proven ability to leverage these relationships to build lasting, high-value partnerships.
Knowledge, Skills, And Abilities
Growth Mindset: Strong experience in business-driven growth and operations, with the ability to turn brand activations into measurable business results.
Strategic & Creative Thinking: Ability to research and recommend innovative solutions, finding creative ways to activate current partnerships and KOLs in the ever-evolving AI and digital landscape.
Exceptional Communication: Extremely proficient in both written and verbal communication; comfortable with public speaking and delivering high-stakes presentations to executive leadership.
Executive Presence: Customer service-oriented demeanor with the ability to influence and lead cross-functional teams and external partners.
Operational Excellence: Outstanding organizational skills, capable of meeting tight deadlines while balancing multiple high-priority projects with consistent attention to detail.
Tech Savviness: Proficient in Microsoft Office suite and CRM software; a natural curiosity for AI tools and their application in business.
Resilience & Agility: Comfort in ambiguity—you are a resourceful problem-solver who can navigate complex environments and seek out new information independently.
Flexibility: Ability to work flexible hours and travel globally as required to manage international programs.