Creative Director

Creative Director - YoungLA For Her

All applications must include a link to your portfolio demonstrating relevant creative direction and brand work. Applications submitted without a portfolio will not be considered.

ABOUT YOUNGLA FOR HER

YoungLA For Her is the women's division of YoungLA, one of the fastest-growing fitness and lifestyle brands in the world. Built for women who move with confidence, train with purpose, and embrace an active lifestyle, YoungLA For Her has quickly become one of the fastest-growing areas of the business.

What began as an extension of the YoungLA brand has evolved into a powerful community of women connected through fitness, style, and self-expression. As the brand continues to grow, we're investing in the people, processes, and creative vision needed to support the next stage of expansion.

ABOUT THE ROLE

YoungLA for Her is entering its next stage of growth, and we're looking for a Creative Director to help define what the brand becomes.

This is a highly influential role responsible for shaping the creative vision and visual identity of YoungLA for Her across every customer touchpoint, from campaigns and photoshoots to product storytelling, social content, retail, and brand experiences. Working closely with the President of YoungLA for Her and the leadership team, you'll translate business strategy into compelling creative that strengthens our connection with the community and continues to elevate the brand.

We're looking for a creative leader who is equally comfortable thinking strategically and executing at a high level. You'll lead the creative process end-to-end, build the systems and standards needed to scale, and raise the quality of our creative output across the business. This is a hands-on leadership role where you'll be concepting, directing, reviewing, refining, and collaborating closely with cross-functional teams to bring ideas to life.

This isn't an opportunity to inherit a fully built creative organization. It's an opportunity to help build one. If you're excited by the challenge of shaping one of the fastest-growing women's activewear brands and leaving a lasting impact on its future, then this is the right place.

KEY RESPONSIBILITIES

Brand & Creative Leadership

• Help define and evolve the visual identity of YoungLA For Her across campaigns, e-commerce, social, retail, events, and emerging channels
• Establish creative standards that ensure consistency while allowing the brand to continue evolving
• Partner closely with YoungLA for Her’s President to translate product vision and brand strategy into compelling customer-facing creative
• Develop creative concepts and storytelling frameworks that strengthen brand positioning and customer connection
• Stay connected to trends across fashion, activewear, fitness, content, and culture while maintaining a creative point of view unique to YoungLA For Her
• Ensure all creative output reflects the quality, energy, and aspirations of the brand

Creative Direction & Concept Development

• Lead creative concepting for all campaigns, product launches, seasonal moments, and brand initiatives
• Develop shoot concepts, creative briefs, mood boards, styling direction, casting recommendations, and visual references
• Create clear creative direction for every collection and launch, ensuring each campaign tells a cohesive story
• Build and maintain a creative planning process that provides visibility, alignment, and accountability across the team
• Present concepts and recommendations clearly and confidently to leadership

Shoot Production & On-Set Leadership

• Own all photoshoot planning and execution including casting, locations, styling, production partners, and creative direction
• Lead on-set execution and decision-making while ensuring alignment to the creative vision
• Direct photographers, videographers, stylists, and external partners to achieve the desired outcome
• Ensure every shoot delivers the volume and variety of assets required across marketing, e-commerce, social, and community channels
• Maintain a high creative standard while balancing deadlines, budgets, and business needs

Asset Management & Post Production

• Oversee photo selection, editing direction, and final creative approvals
• Partner with the creative team on post-production workflows, retouching briefs, asset organization, and delivery timelines
• Ensure all assets are delivered accurately, consistently, and on time
• Build scalable systems for asset management, organization, and creative workflows

Team & Vendor Leadership

• Lead, develop, and mentor the creative team while creating structure, accountability, and opportunities for growth
• Manage relationships with photographers, videographers, stylists, agencies, freelancers, and production partners
• Establish clear expectations and creative standards for all internal and external contributors

Cross-Functional Collaboration

• Serve as the creative lead across Marketing, Community, Social, E-Commerce, Product Development, and Retail
• Partner closely with Marketing to ensure creative assets support both campaign and community objectives
• Collaborate with E-Commerce teams and the broader launch team to align creative timelines with product launches
• Participate in product development conversations where creative direction and product storytelling intersect
• Ensure all customer-facing creative supports both brand-building and commercial objectives

WHAT SUCCESS LOOKS LIKE

In the First 90 Days

• Develop a deep understanding of the YoungLA For Her customer, brand vision, and long-term creative direction.
• Establish a clear creative vision and begin defining the visual standards that will guide the brand.
• Build strong relationships with leadership and key cross-functional stakeholders.
• Successfully lead and execute a campaign or photoshoot that reflects the elevated creative direction for the brand.

At 6 Months

• A consistent creative vision is evident across campaigns, product launches, social content, and brand storytelling.
• Creative decisions are guided by clear brand standards rather than individual projects.
• The quality and consistency of creative output has noticeably elevated across all customer touchpoints.
• Internal teams and external partners have a clear understanding of the YoungLA For Her brand and execute against it consistently.

At 12 Months

• YoungLA For Her has a recognizable, elevated, and consistent creative identity across every customer touchpoint.
• The brand has established a distinct visual language that strengthens customer recognition, engagement, and loyalty.
• Creative excellence has become a competitive advantage, with every campaign, launch, and brand experience reinforcing the same premium brand standard.

QUALIFICATIONS

Experience

• 7–10+ years of experience leading creative for fashion, activewear, lifestyle, or beauty brands
• Proven experience leading photoshoots and creative campaigns from concept through final delivery
• Strong portfolio demonstrating creative direction, visual storytelling, and brand building
• Experience building and evolving a brand identity through periods of growth
• Experience working closely with founders, creative leaders, or brand visionaries
• Experience managing creative teams, freelancers, agencies, and production partners
• Background in women's fashion, activewear, or lifestyle brands strongly preferred
• Experience with athlete, creator, or talent-led content is a plus

Compensation: $160,000 - $180,000 DOE