Retail Director Europe Central

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

As Retail Director Europe Central, you will lead and drive the performance of our Retail Stores across the European Central Cluster (DACH, Eastern Europe, Benelux) for FPS & FOC channels. Your mission is to deliver sustainable sales and profitability while ensuring a consistent, premium and inspiring shopping experience that brings the PUMA brand to life.

You will play a key role in shaping our retail footprint by closely partnering with Leasing to evaluate new store locations and by managing store openings, refits, and closures. With a strong commercial mindset and passion for people leadership, you will translate strategy into excellence in execution.

Your key responsibilities include:

• Sales & Profitability: Drive sales, margin, and profitability while protecting and elevating the PUMA brand image.
• Business Opportunities: Identify and leverage growth opportunities through productivity improvements, quality enhancements, and cost control.
• Market & Consumer Insights: Analyze customer profiles, buying behavior, local market trends, and competition to steer the business.
• Cross-Functional Collaboration: Partner closely with Merchandising, Marketing, and Visual Merchandising to respond to trends and unlock business potential.
• Customer Experience: Ensure outstanding customer experience across all stores, fully aligned with PUMA’s values and service standards.
• Operational Excellence: Deliver consistently on operational KPIs and ensure adherence to all standard operating and customer service procedures.
• Strategic Planning: Actively contribute to strategic planning, budgeting, and long-term growth initiatives, including marketing and merchandising opportunities.
• Data & Analytics: Ensure transparency, communication, and effective use of key data to support strong decision-making.
• People Leadership: Build, inspire, and lead high-performing, accountable, and service-oriented teams across the region.
• Compliance & Safety: Ensure compliance with all legal and operational requirements, including occupational health and safety within your area of responsibility.

YOUR TALENT:

• Extensive leadership experience (+15 years) in an international retail management, ideally in a multi-country environment
• Strong commercial acumen with a proven track record of driving sales growth and profitability
• Deep understanding of retail operations, store performance steering, and customer experience excellence
• Strategic thinker with a hands-on, solution-oriented mindset
• Strong analytical skills with the ability to translate data into actionable insights
• Proven ability to lead, develop, and inspire large teams and senior retail leaders
• Excellent stakeholder management and collaboration skills across functions
• High level of ownership, resilience, and flexibility in a fast-paced environment
• Strong communication skills in English; German is a plus
• Passion for sport, lifestyle, and the PUMA brand

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.