VTAP LLC is seeking a Fractional Chief Marketing Officer (CMO) to provide senior‑level marketing leadership on a part‑time basis. This role will architect VTAP’s marketing strategy, strengthen brand positioning within the career brokerage and talent‑placement space, and build scalable demand‑generation systems that support revenue growth. The Fractional CMO will work closely with executive leadership to align marketing with sales, partnerships, and operational goals.
🧠 Key ResponsibilitiesMarketing Strategy
- Develop VTAP’s annual and quarterly marketing strategy.
- Define channel mix, budget allocation, and growth targets.
- Build a predictable, scalable marketing engine tailored to career brokerage services.
Brand Positioning
- Clarify VTAP’s ideal customer profiles (job seekers, employers, recruiters).
- Strengthen messaging around VTAP’s unique value as a career broker.
- Ensure consistent brand identity across digital and offline channels.
Go‑to‑Market Leadership
- Design buyer journeys for employers and job seekers.
- Oversee launch strategies for new service offerings or markets.
- Align GTM motions with sales, recruiting, and client‑success teams.
Demand Generation
- Build campaigns that drive qualified employer leads and candidate pipelines.
- Establish attribution models and revenue‑marketing frameworks.
- Set KPIs for lead generation, conversion rates, and ROI.
Team & Vendor Leadership
- Lead internal marketing staff or contractors.
- Manage agencies handling ads, content, or branding.
- Define org structure and hiring roadmap as VTAP scales.
Budget Ownership
- Allocate spend across paid media, content, partnerships, and events.
- Optimize budget for efficiency and measurable ROI.
- Report on spend effectiveness and forecasting.
Sales Alignment
- Create SLAs between marketing and sales/recruiting.
- Improve lead quality, handoff processes, and pipeline accountability.
- Partner with leadership to optimize conversion rates.
Executive Reporting
- Present marketing performance to VTAP’s leadership team.
- Build dashboards and reporting cadences.
- Translate insights into strategic business decisions.
🧪 Qualifications
- 10+ years of senior marketing leadership experience.
- Proven track record in service‑based or talent‑focused industries.
- Expertise in demand generation, brand strategy, and GTM execution.
- Strong leadership and cross‑functional collaboration skills.
- Ability to operate strategically while managing execution through others.
🕒 Engagement Structure
- Part‑time: 10–20 hours per week
- Contract: Monthly or quarterly
- Reporting: Directly to VTAP LLC leadership
- Model: Strategy + leadership; execution delegated to team/agency