The Paid Media Manager will lead the media strategy, planning, and execution for OPPO Türkiye, driving integrated paid media campaigns across both online and offline channels.
This role is ideal for someone who is analytical, detail-oriented, resourceful, and passionate about turning data into actionable marketing strategies. You will work closely with internal marketing teams, cross-functional stakeholders, and external agency partners to develop and execute media strategies that deliver measurable business results.
As the media lead, you will own end-to-end campaign planning and optimization, ensuring every campaign is aligned with business objectives and continuously improved based on performance insights. You will independently manage day-to-day media operations with agency partners while partnering with senior leadership to shape long-term media strategy.
Success in this role requires a strong understanding of the evolving media landscape, the ability to balance strategic thinking with operational excellence, and a passion for driving marketing effectiveness through data and innovation.
Key Responsibilities：
- Develop integrated media strategies that support brand and product objectives while reflecting local media consumption behaviors and market trends.
- Lead end-to-end media planning, including writing clear and comprehensive media briefs that translate business objectives into effective paid media strategies.
- Partner with media agencies to develop, execute, monitor, and optimize media plans across digital and traditional channels, ensuring high-quality execution and continuous performance improvement.
- Manage agency partners on a daily basis, driving accountability, optimization, and operational excellence.
- Collaborate closely with cross-functional teams—including Brand, Digital, Creative, PR, Social Media, E-commerce, and Sales—to build integrated marketing campaigns.
- Monitor campaign performance using key metrics such as reach, awareness, content association, engagement, conversion, and cost efficiency, translating insights into actionable recommendations.
- Analyze media reports and performance data, validate attribution, identify optimization opportunities, and proactively adjust media strategies to maximize ROI.
- Leverage audience, consumer, and campaign insights to inform broader marketing strategies, including content, creative, and channel planning.
- Stay informed on emerging media trends, platforms, technologies, and competitor activities, proactively identifying new opportunities for innovation.
- Build scalable media planning processes and best practices to improve campaign effectiveness and operational efficiency.
- Educate internal stakeholders and agency partners on media best practices, performance measurement, and data-driven marketing approaches.
Basic Qualifications：
- Bachelor's degree or above in Marketing, Business, Communications, or a related field.
- 5+ years of experience in paid media, media planning, or media strategy, preferably within consumer electronics, technology, FMCG, or a fast-paced marketing environment.
- Proven experience developing integrated media strategies across both digital and offline channels.
- Strong analytical skills with the ability to interpret complex data, generate actionable insights, and optimize campaign performance.
- Excellent strategic thinking and problem-solving abilities, with a strong understanding of consumer behavior and the evolving media landscape.
- Experience managing media agencies and multiple stakeholders across cross-functional teams.
- Outstanding project management skills, with the ability to manage multiple priorities in a fast-paced environment while maintaining exceptional attention to detail.
- Excellent written and verbal communication skills in both English and Turkish.
- A proactive, collaborative, and results-oriented mindset with a strong sense of ownership and accountability.