INTERSPORT Athletics S.A., a member of the Fourlis Group and the exclusive franchisee of INTERSPORT in Greece, Cyprus, Bulgaria, and Romania, is seeking an experienced and passionate Visual Merchandising & Trade Marketing Manager to lead the execution of our Visual Merchandising and Trade Marketing strategy across our retail network.
About the Role:
The successful candidate will be responsible for driving exceptional in-store execution, ensuring brand consistency, enhancing customer experience, and leading a team focused on visual merchandising standards and trade marketing activations.
Working closely with Commercial, Marketing, Category Management and Retail Operations teams, the role will translate business priorities into impactful in-store experiences that increase customer engagement and support sales growth.
Key Responsibilities
Team Leadership
- Lead, coach and develop the Visual Merchandising team
- Set priorities, monitor performance and ensure high standards of execution across the store network
- Foster a culture of collaboration, accountability and continuous improvement
Visual Merchandising Excellence
- Define and ensure implementation of Visual Merchandising standards across all stores
- Drive seasonal visual merchandising execution aligned with commercial priorities and brand guidelines
- Develop store visit plans and conduct regular field visits to ensure execution excellence
- Identify opportunities to improve store presentation and commercial performance
- Lead and support store openings, relocations, renovations and refit projects
Trade Marketing Execution
- Manage the execution of trade marketing campaigns and in-store activations
- Ensure timely implementation of promotional campaigns, seasonal launches and commercial initiatives
- Oversee the production, ordering and distribution of POS materials, signage and promotional assets
- Ensure consistency of campaign execution throughout the retail network
- Adapt initiatives and materials to local market requirements where needed
Cross-Functional Collaboration
- Act as the key liaison between Headquarters and stores for all VM and Trade Marketing activities
- Collaborate with Marketing, Commercial, Category Management and Retail Operations teams to ensure alignment and flawless execution
- Provide insights and recommendations based on field observations and customer behavior
What We Offer
- Hybrid working model based in Greece
- Career growth and continuous learning opportunities
- Health insurance and bonus scheme
- Employee discounts across Fourlis Group brands (INTERSPORT, IKEA, Foot Locker and more)