Mumbai Metropolitan Region
About This Job
Nykaa
Location: Mumbai, Maharashtra, India
Work Mode: On-site
Industry: Technology, Information and Internet,Marketing Services,Advertising Services
Job Description
Role Overview :
Senior Executive – Integrated Marketing to lead the planning and execution of both Nykaa-funded and brand-funded marketing campaigns across Nykaa’s Beauty, Luxe & Wellness categories. This role requires a creative thinker and sharp executor who can deliver seamless, 360° integrated campaigns that drive impact across platforms. The ideal candidate will possess a mix of content strategy, stakeholder management, innovation, and strong executional excellence to bring ideas to life and elevate the brand narrative.
Role Description
Build impactful, insight-led campaign pitches and curate strategic campaign packages tailored to business objectives.Plan detailed content calendars and phasing for optimal storytelling across platforms.Lead end-to-end execution of campaigns, ensuring timely delivery by coordinating with internal teams (design, content, performance) and external partners (agencies, vendors, creators).Track and report campaign performance against KPIs, ensuring optimization where needed.Manage campaign budgets and P&Ls, ensuring spends are aligned with objectives.Ensure the presence of upper-funnel assets for maximum amplification and discoverability.
Partner with brand teams to co-create high-impact collaborative campaigns, from pitch to delivery.Customize content solutions and campaign structures that balance brand needs with platform behavior.Maintain clear communication with brand stakeholders, ensuring campaign expectations are met across timelines, creative, and results.Manage campaign tracking, performance reports, and financial reconciliation.
Constantly seek opportunities to enhance existing campaigns with creative, out-of-the-box marketing approaches.Explore and develop extendable IP formats and use Nykaa’s owned properties (IPs) in unique thematic ways.Collaborate across verticals (content, comms, growth, category) to co-develop fresh initiatives.Regularly test, evaluate, and optimize the impact of new formats and strategies.
Participate in asset creation for HHH (Hero-Hub-Hygiene) and Integrated Marketing campaigns—including conceptualization, scripting, and video editing.Lead execution of self-shot campaign assets, including video direction, on-screen presence, and production support.Collaborate with content and creative teams for quality control and alignment with campaign objectives.
Work with the data team to derive insights on a monthly basis - based on search patterns, launch analysis’ & business numbers.Translate these insights into ad-creatives (including copy+design) - and run creative marketing experiments with the ad team.
Knowledge And Skill / Qualification Requirements
3–5 years of experience in brand marketing, digital marketing, content strategy, or integrated campaigns.Strong campaign thinking and understanding of digital platforms.Experience in handling campaign budgets, reporting, and cross-functional coordination.Creative eye for storytelling, design aesthetics, and content formats.Strong project management and interpersonal communication skills.Comfortable working in a fast-paced, high-performance environment.