Develop and deploy email campaigns using Salesforce Marketing Cloud (Email Studio and Journey Builder) based on provided creative assets and content.
Build and manage audience segmentation using data extensions and flat files, including both standard and filtered data sets.
Implement personalization and dynamic content to enhance customer engagement.
Monitor campaign performance, analyze key metrics, and provide insights and recommendations for optimization.
Ensure adherence to project timelines and maintain high accuracy with strong attention to detail.
Manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment.
Qualifications:
Bachelor’s degree or equivalent work experience.
2–3 years of hands-on experience executing email campaigns using Salesforce Marketing Cloud, including Email Studio and Journey Builder.
Strong understanding of email marketing best practices and campaign strategy.
Experience with audience segmentation, personalization, and performance tracking.
Highly detail-oriented, self-motivated, and capable of problem-solving independently.
Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
Excellent written, verbal, and interpersonal communication skills.
Strong analytical mindset with the ability to interpret data and apply insights.
Experience working across multiple customer segments (B2B and B2C) is preferred.
Prior exposure to banking or healthcare industries is a plus.
Benefits Disclosure:
“Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.”