About the role:
We are seeking a proactive, creative, and structured individual to manage and execute our digital marketing and content creation efforts. This role requires a blend of technical understanding, graphic design skills, video editing proficiency, and a strong grasp of social media dynamics. The ideal candidate will be someone who can drive our digital initiatives forward, working independently to achieve strategic goals.
Key Responsibilities:
- Shopify Management: Maintain and update the Shopify store for merchandise, analyze analytics, and market products to drive engagement and sales
- Paid Advertising: Manage and optimize paid ad campaigns on Google (Search Ads) and Meta (Facebook and Instagram Ads), including budget allocation and performance monitoring
- SEO: Implement and maintain SEO best practices for our website and other digital assets
- Graphic Design: Create compelling visual content for various platforms for branding and merchandise logos
- Video Editing & Content Creation: Edit long-form podcast content into concise, engaging video clips and develop creative short-form video content to capture audience attention
- Social Media Management: Develop and execute social media strategies for Instagram, Facebook, TikTok, and YouTube. This includes consistent posting, active commenting, and proactive engagement to build traction and a strong following
- Reporting: Provide regular reports on the performance of digital marketing campaigns and social media activities
- Brand Alignment: Ensure all content and marketing efforts align with the established brand and messaging
- Collaboration: Work effectively to enhance and support the existing infrastructure and team
Working hours: Preferably aligning with LA hours for synchronous communication and real-time engagement.
Requirements
- Proven experience in digital marketing, including paid advertising (Google Ads, Meta Ads) and SEO
- Strong graphic design skills
- Demonstrated expertise in video editing and creating engaging short-form video content for social media platforms (Instagram, TikTok)
- Solid understanding of social media trends and best practices for audience engagement and growth
- Ability to work independently and proactively manage multiple tasks and projects
- Excellent communication skills, both written and verbal
- Familiarity with Shopify platform management