Paid Social Media Buyer, Meta Ads (Part-Time, Freelance)
Remote | $35–$40/hour (depending on experience)
We’re looking for an experienced media buyer to manage the day-to-day execution of Meta advertising campaigns while collaborating and working closely with the Fractional CMO and other team members.
If you enjoy optimizing campaigns, analyzing performance, and translating data into actionable insights, we’d love to hear from you. Our ideal candidate is someone who is detailed oriented, data-driven, organized, proactive, solution-focused, and comfortable owning campaign execution.
What you’ll be working on:
- Manage Meta advertising campaigns from launch through optimization
- Monitor campaign performance, pacing, and budgets
- Optimize campaigns to improve ROAS, CPA, CTR, and other KPIs
- Analyze real time campaign metrics to optimize ad placement and performance
- Create weekly in-depth performance reports and share key insights
- Identify optimization opportunities and test recommendations
- Collaborate on creative performance optimization
- Maintain organized campaign documentation
- Communicate and engage proactively with internal and external stakeholders
What We’re Looking For:
- 3-5 years of hands-on experience in media buying, managing Meta advertising campaigns, in an agency environment
- Experience managing multiple client accounts
- Experience interpreting data and making optimization recommendations
- Excellent written and verbal communication skills
Required Qualifications
- Advanced proficiency in ad platforms: Meta Ads Manager, GA4, Meta Pixel/Conversion API
- Agency experience
- Experience working alongside marketing strategists and Fractional CMOs
- Proven experience managing high-volume advertising budgets ($100K-$1M per month across multiple client accounts) while optimizing performance and delivering successful, high-ROI campaigns and strong return on ad spend.
You’ll likely be a strong fit if you:
- Come prepared and can clearly articulate your experience and why this role interests you
- Ability to analyze data and communicate your ideas clearly
- Strong communication and reporting skills
- Take initiative and ownership, even in early-stage experience
- Can take a rough concept and turn it into clear actionable steps
- Pick up on feedback quickly and adapt in real time
- Ability to work independently and collabortively in a remote environment
What you’ll get:
- Direct, one-on-one mentorship from an experienced growth marketer
- Exposure to real client work across the health and wellness industry
- Hands-on experience with strategy, execution, and product launches
To Apply
Please submit your resume and cover letter outlining your interest in this role, relevant experience managing Meta advertising campaigns, and examples of your campaign management expertise to [email protected]
What to Expect
Our hiring process is designed to help us get to know you and your approach to performance marketing:
- 15-minute screening interview with our team to discuss your experience, background and interest in the role
- 30-minute interview with the Hiring Manager to dive deeper into your expertise, management approach, problem solving style
- Paid trial project where you’ll develop a campaign plan for bringing a new product to market. This exercise is designed to showcase your strategic mindset and approach to planning and execution. You’ll be compensated for your time on this project.
The Growth Directive is a boutique growth consultancy specializing in helping health and wellness startups create and implement high-growth strategies. We work closely with clients to bridge strategy and execution, helping businesses scale through date-informed marketing initiatives.