Business Analyst, Commercial Excellence & Business Acceleration

Etika Group of Companies

Petaling Jaya

Description

ROLES & RESPONSIBILITIES

Business Performance Analytics

  • Develop and maintain dashboards, KPIs and business reports across Sales Operations & Business Acceleration.
  • Analyse sales, distributor, RTM, merchandising, e-Commerce and commercial performance to identify trends, risks and opportunities.
  • Provide data-driven insights and recommendations to support management decision-making.
  • Prepare executive-ready analyses and presentations for leadership reviews.

Commercial & RTM Support

  • Support Route-to-Market studies, outlet segmentation, territory optimisation and distribution analysis.
  • Conduct business case evaluations, scenario modelling and ROI assessments for commercial initiatives.
  • Monitor execution of strategic projects and measure post-implementation benefits.
  • Identify automation opportunities using Power BI, Excel, Power Query, Power Automate or AI-enabled tools where appropriate.
  • Perform ad hoc analyses and projects assigned by the company.

Others

  • Perform any other duties or additional tasks as assigned, consistent with the role and the needs of the business.

REQUIREMENTS

  • Bachelor's Degree in Business Analytics, Business Administration, Statistics, Economics, Finance, Marketing or related discipline.
  • More than 4 years of experience in business analytics, sales operations, commercial excellence or FMCG is preferred.
  • Strong analytical and problem-solving skills with attention to detail.
  • Advanced Microsoft Excel and PowerPoint skills; experience with Power BI, AI or data visualization tools is an advantage.
  • Ability to manage multiple projects and work effectively across cross-functional teams.
  • Strong communication and presentation skills.