Field Marketing Manager
We are looking for an experienced Field Marketing Manager to lead the strategy, planning, and execution of events globally. This role owns the regional events program end-to-end, driving impact through strategic planning, operational excellence, and strong cross-functional collaboration.
Event Strategy & Planning
- Own the regional events strategy, aligning with marketing, sales, and GTM priorities
- Conduct ongoing research to identify and evaluate events based on audience quality, ICP fit, and pipeline potential
- Build and manage the annual events plan, including trade shows, hosted events, executive engagements, and reseller activities
- Define clear selection criteria and recommend where to invest (and not invest), acting as a strategic advisor to the region, not just a delivery function
- Set KPIs and success metrics to measure impact and ROI
- Identify new opportunities to expand reach, engagement, and business outcomes
Event Execution & Performance
- Lead end-to-end execution of all regional events, ensuring consistent, high-quality delivery
- Partner with the events logistics team to manage vendors, agencies, and internal stakeholders
- Provide on-site/virtual leadership to ensure strong brand presence and experience
- Own post-event analysis, including leads, MQLs, and pipeline contribution
- Use data and insights to continuously optimize event effectiveness and future planning
Process Optimization & Operations
- Drive improvements in event processes, workflows, and tools to increase efficiency and scalability
- Implement best practices across planning, vendor management, and execution
- Ensure consistent use of systems (e.g., Monday.com, SFDC, HubSpot) for tracking and reporting
Budget Management
- Own events budget planning, allocation, and tracking
- Ensure efficient spend aligned with business priorities and ROI goals
- Lead vendor negotiations to maximize value
- Oversee invoice processing and budget reconciliation
Stakeholder Leadership & Communication
- Serve as the primary point of contact for regional sales leadership and field stakeholders
- Ensure alignment between event strategy, execution and regional priorities
- Deliver clear recommendations, regular performance updates and actionable insights
- Collaborate cross-functionally with marketing, sales, and partners
Key Qualifications
- 5+ years of experience in event marketing or field marketing, preferably in B2B or tech
- Proven experience owning regional event strategy and execution
- Strong project management and organizational skills
- Experience managing budgets and external vendors/agencies
- Excellent communication and stakeholder management skills
- Mother tongue English
Key Competencies
- Strategic thinking and business alignment with high level of execution
- Ownership and accountability
- Operational excellence and process optimization
- Strong leadership and stakeholder influence
- Results-driven and performance-focused