Paid Social Manager
Mattered | Contract-to-Hire | Remote
About Mattered
Mattered is a lifecycle marketing and growth agency working with world-class brands. We help our clients build smarter, more profitable customer relationships across email, SMS, and paid channels — and we're growing our paid social capabilities to match. We move fast, care deeply about craft, and expect the same from everyone on the team.
The Role
We're looking for a Paid Social Manager to own strategy, execution, and optimization for our clients' paid social programs — with Meta Ads as the core of the role. You'll be the day-to-day expert managing budgets, building campaigns, and — critically — translating performance data into sharp, specific creative feedback that helps clients' teams learn and get better over time.
This is a contract-to-hire position. We're hiring someone who wants to build something real with us, not just fill a seat.
What You'll Do
- Plan, launch, and manage paid social campaigns across Meta (Facebook & Instagram) as the primary platform
- Own campaign structure, targeting, budget allocation, and bid strategy to hit client KPIs
- Monitor performance daily/weekly and make timely optimization decisions (creative rotation, budget shifts, audience refinement, bid adjustments)
- Deliver clear, actionable creative feedback to clients and internal creative partners — not just "this underperformed" but why, and what to try next
- Build reporting that tells a story: what worked, what didn't, and what we're testing next
- Partner with account and creative teams to keep testing roadmaps moving and ensure creative learnings actually get applied
- Stay current on platform changes, policy updates, and new ad formats across Meta and beyond
- Support paid social efforts on other platforms as client needs expand (Pinterest, TikTok, Google, Snap)
What You Bring
- 4+ years of hands-on paid social management experience, ideally in an agency or client-services environment
- Deep, current expertise in Meta Ads Manager — campaign structure, targeting, bidding, pixel/CAPI setup, and troubleshooting
- A proven track record of giving creative feedback that clients (or internal teams) actually act on — you can explain the "why" behind performance in a way that helps others learn, not just a list of stats
- Strong analytical instincts — comfortable in the numbers, but always translating data into a clear point of view and next steps
- Excellent written and verbal communication; you can present performance and recommendations confidently to clients
- A self-starter mentality — you manage your own workload across multiple client accounts without needing to be micromanaged
- Experience with attribution, tracking, and measurement challenges in a post-iOS14 world
Nice to Have:
- Experience running ads on Pinterest
- Experience running ads on TikTok
- Experience running ads on Google Ads
- Experience running ads on Snapchat
Why Mattered
- Work directly with recognizable, ambitious brands — not filler clients
- A team that values sharp thinking and clear communication over busywork
- Real path to full-time hire for the right person
- Flexible, remote-first environment
- Unlimited PTO
- Health, Vision, Dental, & FSA