Communications & Events Specialist - Reach and Engagement

Who You'll Work With

You are someone who thrives in a high-performance environment, bringing a growth mindset and entrepreneurial spirit to tackle meaningful challenges that have a real impact.

In return for your drive, determination, and curiosity, we’ll provide the resources, mentorship, and opportunities to help you quickly broaden your expertise, grow into a well-rounded professional, and contribute to work that truly makes a difference.

When you join us, you will have:

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
• A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• Exceptional benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

Your Impact

You will contribute to the development and execution of best-in-class global communications programs, events, and publications that will enable client activation and funnel building across all channels.

By aligning with clear project briefs and leveraging insights, you will ensure communications efforts are strategically focused and deliver measurable impact. You will develop, support and execute creative communication ideas and tactics that build awareness of McKinsey’s capabilities, knowledge, and assets. You will help protect McKinsey’s reputation, punctuate its expertise, and contribute to bringing campaigns to life in relevant ways across channels, platforms, and stakeholders.

You will be based in Buenos Aires as part of McKinsey’s Reach & Engagement team for Spanish-speaking Latin America. This team is one of three regional communications hubs in Latin America, alongside teams in São Paulo serving Brazil and Mexico City serving Mexico. Supporting stakeholders across multiple countries, practices, and functions, the team plays a central role in amplifying McKinsey’s insights and strengthening engagement with clients and external audiences throughout the region. You will work closely with communications, external relations, and publishing colleagues in a collaborative, fast-paced environment with significant exposure to regional and global initiatives.

You will create clear, structured, and engaging written communications products (e.g., memos, emails, strategic marketing briefs, short-form content, blogs, talking points/scripts, Q&A), that rigorously follow conventions of written English (and local languages when relevant). You’ll proactively collaborate with internal and external clients and stakeholders to develop and advise on communications, ensuring alignment with audience needs at different stages of the marketing funnel. You will help drive development and execution of communications for reports, special projects (e.g., digital strategy design, knowledge partnership strategy), storytelling (e.g., social posts, case studies), external/internal conferences, and/or events (e.g., forums, webinars, roundtables), actively using project briefs to create alignment and drive strategic outcomes. You will conduct strategic assessments to support execution and prioritization of communication campaigns and events (e.g., competitor insights, event speaker research) and collate into digestible format for leadership. You’ll ensure consistent branding (i.e., firm's signature voice, visuals, and narrative) across communications platforms and channels in support of relevant brand pivots, ensuring resonance with target audiences and alignment with broader objectives.

You’ll contribute to defining appropriate best-in-class communications and events objectives and strategies to achieve them (e.g., paid media, earned media, CRM support, social media support, web articles, websites, newsletters, storytelling, messaging documents, presentations). You’ll lead complex projects/workstreams independently or with designated teams, aligning with key stakeholders as relevant. You will drive reputation-building programs through a mix of publishing activities (e.g., monitoring of media relations and public relations, targeted knowledge dissemination). You’ll develop strategy and corresponding metrics to measure impact and implement related data collection/reporting mechanisms, applying analysis to optimize decision-making and outreach strategies across the marketing funnel following firm unified measurement guidelines and frameworks. You’ll lead and execute plans to address routine reputation risks, with appropriate alignment, as relevant. You’ll manage data through reports and scorecards to track and analyze relevant metrics and contextualize insights (e.g., client development, ROI, share of voice, mapping media engagement programs). You will synthesize and share audience insights regularly with stakeholders, adjusting outreach approaches to optimize engagement. You will coordinate the creation of contact databases to maximize dissemination and engagement.

A significant portion of your work will involve supporting the planning and execution of client-facing events, including conferences, forums, roundtables, and other engagement initiatives. You will collaborate with stakeholders across functions and geographies to help deliver high-quality experiences that strengthen relationships, showcase McKinsey’s expertise, and advance strategic communications objectives. In parallel, you will contribute to the development and execution of integrated communications plans that amplify the impact of these initiatives and drive engagement with priority audiences.

Your Qualifications and Skills

• Bachelor’s degree or equivalent education or work experience required
• 5+ years of experience in a business communications-related field; experience in a professional services environment, corporate communications role, government, or communications agency background is preferred
• Mastery of Microsoft Office (Word, PowerPoint, Teams) and Firm related tools (Box, Slack)
• Experience in flagship events planning and execution is highly valued
• Broad skillset across relevant communication service lines and platforms (e.g., external/internal comms, media relations, events, executive comms)
• Ability to manage various projects simultaneously and work independently as well as collaboratively in a fast-paced and ambiguous operating environment
• Comfortable with the agile work methodology, and ability to work in quick, iterative rounds when applicable
• Excellent ability to influence and direct colleagues, and manage the needs of different stakeholders (including relevant senior leaders)
• Outstanding critical reasoning and problem-solving skills, including the ability to synthesize data and insights to inform decisions and recommend effective solutions
• An exemplary drive for quality execution and excellence
• Ability to create psychological safety and inclusion within teams, enabling a collaborative environment
• Proficiency and fluent level language skills in verbal and written English are required