Brief Description
FITZCO
Hungry, curious, growing and never satisfied.
That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, strategy and creative work together in concert. We’re fully aligned on the concept that all we do is help clients sell more things to more people.
Armed with an in-depth understanding of diverse audiences and the willingness to push against category norms to break through, we have successfully brought cultural relevance to brands in a diverse mix of categories, including UnitedHealth Group, Home Instead, EyeCare Partners, Southern Company, SYLVANIA, Wellstar, and more.
- This position is based in Atlanta. We’re in the office Tu/Th every week.
What You'll Do
- Build smart plans.
- Contribute to the development of cross-channel media strategies for both traditional and digital channels (TV, radio, digital, social, influencer, search, outdoor, print, etc.).
- Work with your team to analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
- Evaluate media proposals from partners and provide POVs to clients
- Bring them into the world
- Work with Platforms and In-house Programmatic teams to execute media plans promptly and accurately. Provide ongoing stewardship and execution of plans, including:
- Managing publisher RFPs
- Contributing to insertion order process and ensuring adherence to agency terms & conditions
- Trafficking digital and traditional campaigns
- Monitoring campaign deliveries, pacing and suggesting optimizations based on campaign KPI performance
- Monitoring client expenditures and working with various teams to resolve billing discrepancies
- Become a go-to media expert
- Contribute to our always-on trend spotting to establish a strong thought leadership position with clients in an ever-changing media landscape
- Collaborate within the agency to share best in class work and inspire upcoming briefs/plans
- Be curious about media, and finding unique, efficient and effective solutions for clients
What You Need To Succeed
Grit: ask the tough questions, always know the “why”, not just the “what"
Agility: we’re more nimble than ever, and we’re looking for another pace setter
Straight talk: we already have enough jargon
Accountability: find the delicate balance of agility, quality of output, and impact to the business
- Minimum 2+ years of media planning experience, agency environment preferred
- Digital experience required, traditional experience bonus
- Knowledge of research tools like ComScore, Simmons/MRI, MediaOcean, Kantar, Prisma etc.
- Working knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
- Basic understanding of site tagging and analytics platforms like Adobe and Google Analytics
- Ability to write clear and concise presentations in straight-forward and enlightening way
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Ability to identify and initiate the first steps in the process and see them through to the end of a project
The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements
Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.