Digital Asset Manager

Position Summary

We are seeking a highly organized and creative Marketing Content & Digital Asset Manager to oversee the development, design, production, and execution of digital marketing assets that support our product launches, retailer presentations, e-commerce platforms, and social media channels.

This role bridges Product Development, Design, Sales, and Marketing, ensuring that every product launch is supported by high-quality visual content, videos, digital assets, and marketing materials. The ideal candidate is both a project manager and content creator who can manage multiple product launches simultaneously while maintaining brand consistency and meeting tight deadlines.

Key ResponsibilitiesContent & Marketing Asset Development

• Develop and maintain a marketing rollout calendar for all product launches.
• Create and manage content plans supporting product introductions, retailer presentations, and seasonal campaigns.
• Coordinate the production of digital marketing assets from concept through final delivery.
• Ensure all marketing materials are completed prior to product launch dates.

Video Production

• Plan, storyboard, and produce product demonstration videos.
• Coordinate video shoots, editing, motion graphics, and final approvals.
• Create content for social media, websites, retailer presentations, and e-commerce platforms.
• Manage video asset libraries and maintain organized file structures.

Graphic Design & Digital Asset Creation

• Design social media graphics, web banners, email graphics, digital ads, and promotional materials.
• Create and maintain digital assets for retailer presentations and sales meetings.
• Prepare assets for Amazon, Shopify, Walmart, Target, and other retail partners.
• Collaborate with licensors to ensure all artwork follows approved brand guidelines.

Project Management

• Maintain a master content production schedule.
• Track asset development through all stages of production.
• Monitor project deadlines and communicate status updates to leadership.
• Identify project risks and proactively develop solutions.

Cross-Functional Collaboration

• Partner with Product Development to understand launch schedules and product features.
• Work closely with Design, Sales, Licensing, and Marketing teams.
• Coordinate with overseas partners regarding photography, renders, and marketing assets.
• Support trade shows, retailer line reviews, and sales presentations.

Asset Management

• Organize and maintain digital asset libraries.
• Ensure all approved assets are properly archived and accessible.
• Manage version control and approval documentation.

QualificationsRequired

• 3–5+ years of experience in marketing, content creation, graphic design, product marketing, or a related field.
• Strong project management and organizational skills.
• Experience managing multiple projects simultaneously.
• Proficiency in:
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Canva
• Microsoft Office
• Smartsheet or project management software
• Experience creating digital content for social media and e-commerce platforms.
• Strong written and verbal communication skills.
• Exceptional attention to detail.

Preferred

• Experience producing and editing product videos.
• Familiarity with Amazon A+ content and e-commerce marketing.
• Experience working with licensed consumer products.
• Photography and photo editing experience.
• Knowledge of social media content planning and scheduling tools.
• Experience supporting retailer presentations and trade shows.

Success Metrics

The successful candidate will be measured on:

• On-time completion of marketing assets.
• Product launch readiness.
• Video production output.
• Social media content delivery.
• Accuracy and organization of digital asset libraries.
• Ability to manage multiple concurrent product launches.
• Cross-functional collaboration and communication.

Ideal Candidate

This position is ideal for someone who enjoys both creative design and project management. The successful candidate is highly organized, thrives in a fast-paced environment, can manage numerous deadlines simultaneously, and takes ownership of ensuring products are fully supported from development through launch.

• If you enjoy turning great products into compelling marketing content while keeping complex projects organized and on schedule, we'd love to hear from you.