About the Role
BitMart US is at a true zero-to-one stage: a licensed US crypto exchange with real trading volume, new product lines shipping (BM Card, prediction markets, staking) — and a growth engine that doesn't exist yet. We're hiring a Growth Manager to build it.
You will own our North Star metrics for new user registrations and retention, reporting directly to the CEO. This is not a strategy or coordination role. You'll run our US community and social presence hands-on, live in the funnel data yourself, and ship growth experiments week after week until we have a repeatable playbook.
What You'll Do
Community & Social
- Build and run BitMart US's presence across Reddit, X, Discord, and Telegram — from cold start to real traction
- Engage as a genuine community member, not a broadcast account; crypto-native users can smell PR copy a mile away
- Drive UGC incentives, KOL/affiliate partnerships, and conversation around new product launches (BM Card, prediction markets, staking)
Funnel Analytics
- Own the full funnel: registration → KYC → first deposit → first trade → retention
- Build funnel and cohort dashboards yourself using SQL and Amplitude/Mixpanel; slice by channel, segment, and time window to pinpoint where users drop off
- Deliver a weekly growth report directly to the CEO
Growth Experiments
- Design and run A/B tests, registration and deposit incentives, referral programs, and retention/win-back campaigns
- Operate a tight hypothesis → experiment → readout → iterate loop, and turn what works into a documented, repeatable playbook
What You Must Bring
- 3+ years in growth or user operations at a crypto exchange or consumer fintech (trading/investing app), with hands-on experience in the US market
- You have personally taken at least one community or social channel from cold start to significant scale — and can show the account and the numbers, not just describe a strategy you oversaw
- You have led at least one complete growth experiment loop: found the problem in the data, designed the test, ran it, quantified the result, iterated
- Working fluency with SQL and product analytics tools (Amplitude, Mixpanel, or GA); you can build your own funnel and cohort views without waiting on a data team
- Compliance awareness: you understand what a licensed US crypto entity can and cannot say in marketing (no return promises, no misleading claims) and can work smoothly with Legal/Compliance
Who Thrives Here
- You're hands-on and data-driven — probably an active participant or creator in crypto communities yourself
- You enjoy making the numbers move personally in a resource-constrained environment
- You're energized by owning outcomes, not just outputs
Why This Role
- Own growth end to end. You report to the CEO and define the growth strategy for BitMart US — your work shows up directly in the company's core business metrics
- A rare zero-to-one canvas. Build a growth system from scratch at a licensed US exchange, with a steady pipeline of new products (BM Card, prediction markets, staking) as ammunition — a "blank page + real volume" combination that barely exists in this market