England
The Opportunity
This is an exciting opportunity to join Gonzalez Byass UK at an important stage of growth and take ownership of a strategically significant commercial territory (North of England | Midlands).
We are looking for an ambitious and entrepreneurial drinks professional who can build partnerships, identify opportunities and accelerate growth across regional independent and on-trade channels.
Representing one of the UK’s most respected wine and spirits portfolios, you will work closely with exceptional producer partners, premium brands and influential customers across the independent trade, regional wholesalers and on trade.
This is a highly visible, autonomous role where you will have the freedom to shape strategy, develop relationships and make a tangible impact on commercial success.
About Gonzalez Byass
Founded nearly 200 years ago, Gonzalez Byass is a family-owned global drinks business with a proud heritage, a reputation for quality and a passion for producing and representing some of the world’s most respected wines and spirits.
Our UK business combines the strength of an international portfolio with an entrepreneurial culture, giving our teams the opportunity to build brands, develop partnerships and create long-term growth.
The Role
Reporting to the Head of On-Trade, you will be responsible for driving growth, distribution and brand awareness in your area (North of England | Midlands) .You will identify new commercial opportunities, strengthen strategic customer relationships and ensure our portfolio is effectively represented, activated and championed throughout the route-to-market.
This is a home-based field role requiring regular travel across your territory and occasional overseas travel.
Key Responsibilities
Commercial Growth & Account Development
• Build and develop strong relationships and identify, secure and grow new business opportunities across independent and regional on-trade channels
• Deliver sustainable volume and value growth across wines and spirits
• Work closely with wholesaler sales teams to increase distribution and brand engagement
• Deliver tastings, training and customer activation initiatives
• Support regional trade events and customer engagement activity
• Collaborate with marketing, brand, customer marketing and national account teams
• Execute brand plans aligned with commercial strategy
• Maintain accurate forecasting, pipeline management and territory reporting
• Monitor performance against agreed targets and KPIs
About You
You are a commercially driven drinks professional who enjoys building relationships, creating opportunities and turning ideas into growth.
You will ideally have:
• Proven experience in wine & spirits sales, wholesale or regional on-trade development
• Strong understanding of UK drinks route-to-market structures
• Existing relationships with wholesalers, regional groups and independent customers
• A successful track record of developing accounts and delivering sales growth
• Strong commercial negotiation and influencing skills
• Confidence presenting, training and engaging customers
• An entrepreneurial mindset with the ability to work autonomously
• Excellent organisation, planning and communication skills
• A genuine passion for premium wines and spirits
• Full UK driving licence
WSET Level 3 or equivalent is desirable, although commercial ability, relationships and attitude are equally important.
What We Offer
• Competitive salary
• Performance-related bonus
• Car allowance
• Private medical insurance
• Generous pension scheme
• Wine allowance
• Employee wellbeing support
• 25 days holiday + bank holidays plus opportunity for additional holiday linked to service
• Collaborative, entrepreneurial culture
Why Join Us?
At Gonzalez Byass UK, you will have the opportunity to build something meaningful.
You’ll work with a premium portfolio, passionate producers and valued customers, while having the freedom and autonomy to create growth within your territory.
This is a role for someone who wants more than just managing accounts — someone who wants to influence, develop partnerships and make a visible difference within an ambitious and respected drinks business.
How to Apply
Please send your CV and a cover letter outlining your relevant experience and why you are interested in joining Gonzalez Byass UK to: [email protected]
Territory: North of England | Midlands
Competitive salary + performance bonus + car allowance + benefits