Creative & Multimedia Content Specialist

Position Overview:

The Creative & Multimedia Content Specialist is responsible for developing and delivering high-quality visual and multimedia content that enhances REDC's brand and supports its marketing and communication objectives. The role applies expertise in video production, photography, motion graphics, and graphic design to create engaging content for executive education audiences while ensuring consistency, creativity, and adherence to brand standards across all communication channels.

Key Responsibilities:

Creative Strategy & Content Development

• Develop and execute multimedia content concepts and creative solutions of multimedia content for REDC-LUMS, ensuring alignment with brand identity, visual language, and executive education positioning.
• Translate marketing briefs, programme calendars, and audience insights into compelling visual narratives across video, motion graphics, static design, infographics, GIFs, and digital assets.
• Maintain and support the evolution of REDC's design standards and brand guidelines across digital, print, and presentation touchpoints.

Video Production & Post-Production

• Plan and execute high-quality video and photography content for programme promotions, testimonials, thought-leadership features, event recaps, social media campaigns, executive programmes, faculty, facilities, and institutional events.
• Manage the full post-production process, including editing, colour grading, audio refinement, motion graphics integration, quality assurance, and platform-specific delivery.
• Support scripting, shoot planning, and direction for recordings involving senior executives, faculty, participants, and stakeholders.

Design & Visual Communication

• Create sophisticated, publication-ready design assets for digital platforms, printed collateral, presentation decks, websites, email marketing, and social media channels.
• Develop animated and interactive visual content tailored for LinkedIn, Instagram, YouTube, websites, and other campaign platforms.

Production Operations & Asset Management

• Manage concurrent media and design projects from brief intake and pre-production planning through execution, review, delivery, and archiving, while ensuring quality and timely completion.
• Maintain a structured and searchable digital asset library, ensuring organised archiving, version control, and easy retrieval of creative assets.
• Oversee calibration, maintenance, troubleshooting, and inventory management of media equipment, and recommend upgrades where required.

Collaboration & Stakeholder Engagement

• Partner with internal teams, faculty, programme teams, and other units to align creative outputs with strategic communication and marketing goals.
• Present creative concepts, incorporate feedback iteratively, and ensure final outputs meet stakeholder expectations and brand standards.
• Brief and manage external vendors, freelancers, or agencies when required, ensuring quality, consistency, and brand alignment.

Knowledge & Skills:

Technical Proficiency

• Advanced mastery of Adobe Creative Suite: Premiere Pro, After Effects, Photoshop, Illustrator, Lightroom, and Audit
• Proficiency in DaVinci Resolve for professional colour grading and audio post-production.
• Strong command of motion graphics design; experience with Cinema 4D or similar 3D tools is a plus.
• Expertise in camera systems (DSLR/mirrorless), lighting setups, and professional audio recording equipment.
• Working knowledge of digital marketing platform specifications (LinkedIn, Meta, YouTube, email) for optimised content delivery.
• Ability to operate across Mac and Windows environments.

Design & Creative Capabilities

• Highly developed visual design sensibility with a mature, corporate-executive aesthetic suited to premium professional education.
• Strong understanding of visual storytelling principles: composition, narrative arc, pacing, colour theory, and typography.
• Ability to produce design-led content across diverse formats simultaneously — video, static, motion, interactive.

Leadership & Professional Skills

• Proven ability to self-manage end-to-end creative projects with minimal supervision.
• Strong project management skills with experience handling multiple concurrent deliverables across varied timelines.
• Effective stakeholder communication and the ability to translate business objectives into creative outputs.

Behaviours:

• Creative Excellence
• Ownership & Initiative
• Collaboration
• Adaptability
• Attention to Detail
• Continuous Learning
• Accountable
• Customer Oriented

Qualifications :

• Bachelor's degree in Multimedia, Film/Television Production, Graphic Design, Visual Communication, or a related field from an HEC-recognised institution.
• Preferably, a master's degree or additional certification in Motion Design, Creative Direction, or Digital Marketing is an advantage.

Experience

• Minimum 3 years of progressive experience in multimedia production, including strong demonstrable expertise in both video production and graphic/digital design, preferably in a corporate, agency, or institutional setting.
• A strong portfolio showcasing end-to-end multimedia projects, including video productions, motion graphics, static and graphic design work, is mandatory.

What We Offer:

A Learning Ecosystem

LUMS offers a dynamic work culture that encourages learning and innovation, skills development, and contribution to areas beyond your job role. You will have the opportunity to learn and interact with the best academic minds in Pakistan, as well as to work with highly experienced professionals.

Intellectual Freedom

We believe in the pursuit of knowledge, provide the freedom to explore across different disciplines and value the diverse expression of all community members for mutual learning and advancement.

Benefits

LUMS offers competitive benefits to its academic and professional colleagues including Provident Fund, Group Life Insurance, EOBI for Pension Scheme, Outpatient medical coverage for self and family, and In-patient Health Insurance for self, spouse, and dependent children.

Campus Perks

The LUMS campus offers all the facilities and amenities of a world-class university, including a Sports Complex offering international standard courts for badminton, squash, tennis, basketball and volleyball, a FINA certified 25M swimming pool, and separate gyms for women and men. In addition to the LUMS Dining Center, there is a variety of eateries across campus offering popular cuisines, a breath-taking mosque, a medical centre, the LUMS Library, car parking as well as transport facilities for females, and a professionally run Day Care Center for children of community members.

Discounts

LUMS also provides a wide range of corporate discounts and internal educational discounts to its community as a token of each member’s value to our community. Our internal educational discounts include waiver of undergraduate tuition fees of employees’ children studying at LUMS, scholarships for master’s programs in several schools, and executive development programs offered by the nationally recognized Rausing Executive Development Center (REDC).

LUMS is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace for all our employees. We do not discriminate on the basis of gender, race, religion, caste, ethnicity, age, non-disqualifying physical or psychological disability or social status. Candidates belonging to minority groups are encouraged to apply.