About the Company
Lankin Investments is a premier Canadian real estate investment and asset management firm with over 15 years of success in acquiring, managing, and operating multi-residential properties nationwide. The company’s achievements in real estate have laid the groundwork for growth in complementary businesses, enhancing their comprehensive real estate platform. Lankin Investments prioritizes a people-first culture, fostering an environment that supports personal and professional development for all team members.
About the Role
We are seeking a highly creative and execution-focused Creative Content Producer to develop visual and video content that drives engagement, lead generation, and investor acquisition across digital marketing channels. This role combines graphic design, video production, content creation, and creative strategy. You will be responsible for producing high-performing marketing assets for paid media campaigns across. The ideal candidate is equally comfortable behind a camera, in Adobe Creative Suite, and collaborating with marketing and sales teams to create content that delivers measurable business results.
Responsibilities
- Content Creation & Production
- Plan, shoot, edit, and produce video content for paid advertising campaigns, social media, websites, and investor education initiatives.
- Create engaging short-form video content for Meta, YouTube, LinkedIn, and other digital channels.
- Design and produce creative assets for Meta, Google, YouTube, LinkedIn, and display advertising campaigns.
- Develop multiple creative variations for A/B testing and campaign optimization.
- Collaborate with the marketing team to continuously improve ad performance through creative testing and iteration.
- Stay current on platform trends, best practices, and emerging creative formats.
- Contribute to campaign concepts, messaging, creative direction, and content strategy.
- Translate complex investment and real estate concepts into visually engaging content.
Qualifications
- 3+ years of experience in graphic design, video production, content creation, or a related creative role.
- Strong portfolio demonstrating both graphic design and video production capabilities.
- Proficiency in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, Illustrator, and InDesign.
- Experience creating content for paid social media and digital advertising campaigns.
- Strong understanding of social media platforms and content best practices.
- Experience with photography, videography, lighting, and audio recording.
- Excellent storytelling, visual communication, and creative problem-solving skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.