Job Title: Marketing Manager – Programmatic and DOOH
Location: Mumbai / Delhi / BLR
Role Overvie
wWe are looking for a dynamic and growth-oriented Programmatic Marketing Manager to accelerate the adoption and monetization of Programmatic DOOH media solutions. This role sits at the intersection of marketing, revenue generation, partnerships, and demand creation, with a strong focus on building market presence, driving advertiser adoption, and creating scalable growth opportunities across agencies, brands, and programmatic ecosystems
.The ideal candidate will combine strategic marketing thinking with business acumen to position Times OOH’s programmatic offerings as a preferred platform for data-driven, measurable, and outcome-led advertising
.
Key Responsibiliti
es
Market Development & Demand Generat
- ionDevelop and execute integrated go-to-market strategies to drive awareness, adoption, and revenue growth for Programmatic DOOH solutions across properti
- es.Build category-specific growth plans targeting advertisers across sectors including but not limited to - FMCG, Auto, BFSI, Retail, Real Estate, Travel, and Consumer Technolo
- gy.Identify emerging market opportunities and translate insights into scalable demand-generation initiativ
es.
Agency & Ecosystem Marke
- tingStrengthen relationships across media agencies, trading desks, DSPs, SSPs, and digital buying teams to drive programmatic dem
- and.Collaborate with agency planners and buyers to position Programmatic DOOH as a strategic media channel within omnichannel campai
- gns.Drive education and advocacy initiatives including workshops, roadshows, product showcases, and industry engagem
ent.
Commercial Growth & Sales Enabl
- ementWork with Partners to unlock new revenue opportuni
- ties.Develop value propositions and ROI-led narratives for advertisers and agency stakehol
- ders.Support business acquisition efforts through solution-led pitches, market intelligence, and strategic account plan
- ning.Monitor revenue performance and optimise growth initiatives against quarterly and annual business object
ives.
Product Marketing & Strategic Posit
- ioningBuild compelling positioning and messaging frameworks for Times OOH’s programmatic capabil
- ities.Create sales enablement assets including pitch decks, case studies, thought leadership content, and category play
- books.Work closely with product, operations, and technology teams to enhance advertiser experience and campaign effectiv
eness.
Market Intelligence & Inn
- ovationTrack industry trends, competitor activity, emerging technologies, and evolving consumer media be
- havior.Identify opportunities to expand inventory monetization and improve advertiser enga
gement.
Preferred Candidate
- Profile6 – 8 years of experience across digital media, programmatic advertising, media marketing, revenue strategy, or business growth fu
- nctions.Strong understanding of programmatic ecosystem including DSPs, SSPs, RTB, audience targeting, and digital media p
- lanning.Experience working with media agencies, ad-tech platforms, digital publishers, or DOOH envir
- onments.Proven capability in driving market adoption, commercial growth, and stakeholder eng
- agement.Ability to translate complex media solutions into compelling marketing nar
ratives.