Craftmix is looking for a passionate, data-driven Marketing Specialist who is ready to step in and make a true impact. We are a fast-growing, collaborative team, and we want someone who is excited to take the reins of our content pipeline from a spark of an idea to the final edit, dive deep into the analytics, and help us grow our brand footprint. If you are a natural storyteller who thrives on camera and wants a role where your creativity and strategy are truly valued, we would love to have you build with us!
About Craftmix: We're quickly disrupting the cocktail category by providing delicious, better-for-you cocktail/mocktail mixers that come in convenient, pocket-sized packets. Check us out at craftmix.com and @craftmix on all socials!
What Your Work Will Look Like:
Organic Content Creation
- Plan, film, and edit content for social media platforms including TikTok, Instagram, and Facebook, owning the process from concept to final post
- Build and maintain an editorial calendar that balances trending content, evergreen brand content, and product-focused pieces
- Stay ahead of platform trends, sounds, and formats, and move quickly to capitalize on them while they're still relevant
- Serve as the primary on-camera talent for the brand, building a recognizable presence that audiences associate with Craftmix
- Continuously refine content style based on what's performing, not just what's trending
Creative Strategy Collaboration
- Film and edit content specifically built for paid distribution across Meta, Snapchat, and Google
- Collaborate with the Marketing Director on creative strategy, contributing ideas, recommendations, and feedback for both organic and paid content
- Bring fresh concepts and creative angles to brainstorms based on trend awareness and what's resonating with the audience
- Develop multiple creative variations per concept to support testing (different hooks, formats, lengths, and calls to action)
- Understand the difference between content built to perform organically versus content built to convert in a paid environment, and film accordingly
Integrated Marketing Support
- Support email and SMS marketing efforts by contributing creative ideas and helping brief campaigns, without owning execution
- Help translate what's resonating on social into ideas for email and SMS content, keeping messaging consistent across channels
- Stay familiar with how email and SMS performance connects to broader marketing goals, even though day-to-day execution sits with the Marketing Director
Social Growth
- Own the growth of engagement, reach, and following across all social platforms
- Set and track growth benchmarks, and adjust content strategy based on what's actually moving those numbers
- Build genuine community engagement, not just follower count, through comments, replies, and audience interaction
Creative Testing and Data Analysis
- Work alongside the Marketing Director to run structured creative tests across organic content and livestreams
- Compile and analyze social media performance data, and translate that data into clear takeaways the team can act on
- Confidently read and present analytics from TikTok Analytics and Meta Business Suite, covering metrics like reach, engagement, follower growth, and audience behavior
- Use data, not instinct alone, to inform what content gets made next, and be able to explain that reasoning clearly to the team
- Distinguish between content that drives engagement and content that drives actual purchases, and prioritize accordingly
Live Hosting
- Host livestreams on behalf of Craftmix to generate revenue, entertain the audience, and grow following
- Track and report on live performance including revenue generated, peak viewers, and audience growth during and after each stream
- Continuously improve live format and pacing based on what keeps viewers engaged and buying
Additional Responsibilities
- Take on any other social media or digital marketing initiatives that support the growth and profitability of Craftmix
Qualifications
- 2-4 years of experience creating and managing organic social content for a brand, or as an established creator, with measurable results
- A portfolio demonstrating full ownership of content creation: planning, filming, and editing, start to finish
- A proven track record of growing a social media following, supported by real metrics (follower growth, reach, engagement rate)
- Equally important, a proven track record of creating content that drives purchases and conversions, not just views or likes. Be ready to speak to specific examples
- Live hosting or live selling experience, with the ability to speak to concrete results such as revenue generated, peak concurrent viewers, and audience growth
- Genuine comfort and confidence being the face of a brand on camera, consistently and at a high frequency
- Strong fluency in social media analytics, including the ability to read performance data across platforms, identify what's working and what isn't, and clearly explain the "why" behind a recommendation
- Familiarity with how paid platforms like Meta, Snapchat, and Google perform creatively, enough to inform strong recommendations even without hands-on campaign management
- Some familiarity with email and SMS marketing, enough to contribute ideas and support campaign briefs even without hands-on execution
- Proficiency in CapCut, Premiere Pro, or Final Cut
- Experience running structured creative tests (hook testing, format testing, A/B variations) and applying the learnings to future content
- Strong communication skills, with the ability to present data and strategy clearly to a director or leadership team
- A true team player who works well with others and collaborates easily across the marketing team
- Open and receptive to feedback, able to take direction on content and creative without taking it personally, and apply it quickly
- Highly organized, able to manage an editorial calendar and multiple ongoing projects without things slipping
- Comfortable in a fast-moving environment where priorities shift and trends move quickly
Nice to Have
- Background in CPG, beverage, or DTC e-commerce
- Experience with Klaviyo or similar email/SMS platforms
Perks:
- The opportunity to shape the creative identity of a fast-growing startup
- All work is done remotely with flexible hours — just finish your work on time
- As many cocktails/mocktails as your heart desires!
To Apply
After submitting your application, please reach out directly to [email protected] and [email protected] with video examples, and professional portfolio showcasing your content and results.
Thanks, and Cheers! – The Entire Craftmix Team