Company Description Dropps is a home care brand on a mission to make everyday cleaning easier, effective, and better for your health. We make products people actually feel good about using — and we want our social presence to reflect that. We're looking for a social media manager who is
equally at home writing sharp copy and building community, who understands that organic
social is both a brand-building and conversion tool, and who can spot a trend before it
peaks and move fast enough to act on it
What You'll Own
- Lead organic social content strategy and execution across TikTok, Instagram, and Youtube — including copywriting, still imagery, and short-form video
- Own our brand voice and community presence: responding to comments, engaging with followers, amplifying UGC, and turning everyday interactions into brand moments
- Manage creator and influencer relationships end-to-end — from sourcing and briefing to content review, posting coordination, and performance tracking; interns will support on execution.
- Ensure all creator content meets FTC disclosure requirements and brand guidelines, and provide clear, timely feedback to keep creator output on-brand
- Manage creator UTM tracking links for DTC attribution and Amazon Attribution links for Amazon-driven influencer activity, including enrollment in Brand Referral Bonus where applicable
- Use data and platform insights to identify trends, optimize content cadence, and report performance against engagement and growth goals (e.g. leverage ShopMy/CreatorIQ)
- Partner with the brand and creative team on content strategy, calendar planning, and multi-brand give-aways. Partner with eCommerce lead to ensure you have landing pages that we may need for execution.
- Work closely with PR team to assist in execution of events, including live coverage and content capture for social feeds
- Partner with the retail and sales team to support key retail channel moments —including Target launches, planogram resets, and in-store offers
- Identify and brief UGC opportunities — working with creators and customers to generate authentic content that can be amplified across owned and paid channels.
- Know when to secure whitelisting, and move quickly to discover rates and getapproval for ad-hoc in-kind and organic posts.
- Identify organic and creator content that is strong enough to translate to paid — flag and hand off whitelisting-ready assets to the paid team with context on why the content is performing
- Identify and manage brand partnership opportunities for co-promotional social activations — including collaborative giveaways
- Drive cross-channel integration, ensuring key ecommerce moments, product launches, and influencer activity are reflected in the social calendar and messaging.
- Forge and maintain direct platform relationships (Instagram, TikTok, YouTube reps) to stay ahead of betas, new features, and algorithm shifts.
Qualifications
- 3–5 years of social media experience, ideally at a wellness focused consumer brand — you've owned an account, not just assisted on one
- Strong copywriting instincts across tones — you can write a playful TikTok caption and a product-forward Instagram post and they both sound like the same brand
- Super fluency in TikTok and Instagram — you understand the algorithm, the culture, and what makes content perform on each platform differently
- Hands-on experience managing influencer or creator relationships, including briefing, contracting, and performance evaluation
- Comfort with light content production — CapCut, Canva, or similar tools for quick edits, text overlays, and format adaptation
- Analytical enough to report on what's working and opinionated enough to act on it —you don't just pull numbers, you know what they mean
- Actively uses AI tools to accelerate content ideation, caption drafting, and trend research; you have a clear sense of where AI speeds you up and where your own judgment matters more
- Highly organized and self-directed — you can manage a content calendar, creator pipeline, and community inbox simultaneously without things falling through the cracks
- Entrepreneurial mindset with a positive attitude – social is adaptive, and the ability to optimize on the fly is as valuable as the plan you started with
Nice to Have
- Experience with social media management tools (Sprout Social, Later, or similar)
- Familiarity with creator management platforms (Creator IQ, ShopMy, or similar)
- A genuine interest in sustainability, clean ingredients, or household wellness
- Experience supporting paid social creative — understanding what makes organic content translatable to paid