Job Purpose
Lead end-to-end product marketing initiatives for assigned product portfolios, driving product positioning, messaging, go-to-market strategy, demand generation, customer engagement, and sales enablement. Partner closely with Product Management, Sales, Customer Success, Digital Marketing, Corporate Communications, Analyst Relations, and regional marketing teams to accelerate product adoption, customer growth, and revenue impact.
This is a strategic Individual Contributor role requiring strong business acumen, cross-functional leadership, and the ability to influence without direct authority.
Key Result Areas (KRAs)
- Develop differentiated product positioning, value propositions, and messaging frameworks tailored to enterprise buyers, decision-makers, and technical audiences.
- Own go-to-market (GTM) strategy and execution for product launches, feature releases, and strategic initiatives.
- Partner with Product Management to align product roadmap, market opportunities, and customer needs.
- Collaborate with central marketing teams to plan and execute integrated multi-channel demand generation campaigns.
- Drive qualified pipeline through digital marketing, content marketing, webinars, events, and Account-Based Marketing (ABM) initiatives.
- Monitor campaign performance and optimize marketing effectiveness using customer insights, analytics, and business metrics.
- Develop and execute customer lifecycle marketing programs to drive product adoption, expansion, retention, and advocacy.
- Create customer success stories, case studies, executive content, thought leadership, blogs, whitepapers, and industry-facing marketing assets.
- Develop sales enablement materials including product presentations, solution briefs, competitive positioning, battle cards, and customer-facing collateral.
- Partner with Sales and Customer Success teams to improve product engagement, pipeline acceleration, and customer value realization.
- Build industry thought leadership through executive engagement, analyst interactions, webinars, conferences, and strategic content initiatives.
- Collaborate effectively with Product Management, Sales, Customer Success, Digital Marketing, Corporate Communications, Brand, and regional marketing teams to ensure consistent messaging and customer experience.
- Influence cross-functional stakeholders and drive alignment across global, matrixed teams without direct reporting authority.
- Define and measure marketing KPIs, including product adoption, campaign effectiveness, pipeline contribution, marketing ROI, and customer engagement, to continuously improve business outcomes.
Experience
- 10–15 years of experience in Product Marketing, Solutions Marketing, Go-to-Market, or Integrated Marketing within enterprise software, SaaS, cloud, or technology organizations.
- Proven experience launching enterprise products and driving market adoption.
- Experience partnering with Product Management and Sales organizations.
- Strong background in B2B enterprise marketing.
- Experience working in matrixed, global organizations.
- Experience collaborating with centralized digital marketing and shared services teams.
Desired Tools
- Marketing Automation Platforms (Marketo, Eloqua, HubSpot or equivalent)
- CRM Platforms (Salesforce or equivalent)
- Project Management & Collaboration Tools
- Content Management Systems
- AI-assisted marketing and content creation tools