Bangkok
** Deadline to apply is 13 July 2026 **
Description of assignment title
Digital Communication Officer – Social Media Content Creator
Assignment country
Thailand
Host entity
UNICEF
Modality
Onsite
Type
National
Volunteer category
Specialist
Work schedule
Full-time
Number of Assignments
1
Duty stations
Bangkok
Work location
On UN premises
Expected start date
01/08/2026
Duration
12 months (with possibility of extension)
Context
UNICEF works across 36 countries and territories in Asia and the Pacific, through 22 UNICEF country offices and dozens of field offices. We work with all governments and partners to build and nurture social, justice and health systems that recognize children and uphold their rights.
We coordinate with governments, public and private partners, bi-and multilateral organisations, UN agencies, national committees, civil society organisations, and multinational organisations to conduct research on the state of children and their environments; as well as to gather evidence on which policies and programmes are effective, efficient and sustainable.
This assignment is part of UNICEF Asia Pacific’s Communication and Advocacy team, which shapes subregional narratives, safeguards UNICEF’s brand and reputation and utilizes advocacy and public communication to win support for the cause of children. In addition to shaping the voice of the regional office, the team provides technical assistance, capacity building and coordination to strengthen advocacy, partnerships and brand affinity across the region.
Reporting to the Digital Communication Manager, the incumbent will be responsible for showcasing the needs and voices of children in the region, alongside the organization’s work in Asia and the Pacific through social media and the corporate website. The incumbent will implement an integrated digital communication strategy, managing UNICEF APRO’s digital platforms (Facebook, X and YouTube).
The incumbent will be a digital native, have excellent writing skills in English, the ability to think creatively and create content for social media channels. Social media content creation work will cover all stages to ideation, copy writing, video production, graphic design, management of campaigns, including paid marketing, and ongoing analysis of content performance using native and third-party tools.
Task description
Within the delegated authority, under the supervision of the Regional Digital Strategy Manager, and under the overall guidance of the Regional Chief of Advocacy & Communication, the UN Volunteer will undertake the following tasks :
Daily management of APRO social media channels: Facebook, X and YouTube
• Develop weekly social media plans on the basis of an overall editorial calendar and in line with UNICEF APRO’s advocacy priorities.
• Draft, schedule and monitor performance of content, adhering to best practices in frequency and timing of posts on each platform.
• Conduct ongoing community management across channels, reviewing comments, responding to questions and messages and flagging any potential risks to UNICEF’s reputation.
• Conduct ongoing social media listening to monitor and engage with content from partners, track conversations, moderate risks to UNICEF’s brand and identify opportunities to enhance UNICEF’s positioning.
Content production for web and social media (50%)
• Support the development of a regional content strategy on UNICEF APRO’s official channels, based on best practices, digital trends, audience insights and performance analytics.
• In collaboration with advocacy and media specialists, conceptualize and create engaging social media content targeted at corporate and public partners, decision makers, media and young people. This includes the production of video, visuals, social media captions, infographics, and other assets contributing to the success of digital activations.
• Run capacity building sessions with staff on creating content for UNICEF on regional advocacy priorities.
• Keep up to date with developments (trending topics, new features, etc.) in digital content consumption across the spectrum and make recommendations for UNICEF APRO’s content and engagement strategies.
• Support the donor visibility work and work with Partnerships and Fundraising teams to develop engaging content showcasing the impact of partners’ work with UNICEF.
• Support identification and development of relationships with select digital influencers to expand UNICEF’s reach and positioning in the region.
• Support the maintenance of UNICEF APRO’s digital assets library.
• Assist the communication section with additional tasks as required.
Relevant experience
3 years
Languages
English, Level: Fluent, Required
Required education level
Bachelor's degree in Communication, Journalism, Marketing, Digital/Multimedia Content Creation, Creative writing.
Skills and experience
• Proven track record of creating compelling digital content for a variety of audiences.
• Experience in all aspects of digital content production, including video, graphic design, copy writing, marketing and monitoring.
• Excellent writing and editing skills in English.
• Familiarity with latest trends and new developments in digital communications and digital content consumption.
• High level of comfort using digital analytics tools including native social media platform analytics and third-party tools such as Hootsuite and TalkWalker.
• Knowledge of global affairs and human rights issues, specifically relating to children and women.
• Demonstrated ability to work in a multicultural environment and establish harmonious and effective working relationships.
• Good planning, organizational, and analytical skills.
• Experience using content management systems such as Drupal and Wordpress is an asset.