Associate Dealer Programs Manager

The salary range listed is the total compensation that includes base salary and potential monthly commission, with further details to be discussed during the interview process.

The Associate Dealer Programs Manager is responsible for overseeing all aspects of dealer program administration, planning, execution, and development. This role manages the Associate Dealer Program, Consumer Rebate Program, and Retail Sales Spiff Program while working closely with internal teams and external partners to drive program growth, effectiveness, and market competitiveness.

The position collaborates extensively with Sales, FAST, Finance, TBR, and executive leadership on program enrollments, payouts, reporting, strategic planning, and the development of innovative initiatives. The Associate Dealer Programs Manager also builds and maintains strong relationships with dealers and distributors across the 2W, 4W, and TBR business segments.

Essential Responsibilities

• Manage third-party vendor relationships and serve as a key liaison across Sales, FAST, and TBR teams to ensure alignment and execution of business objectives
• Oversee Fanatic distributor and dealer relationships, Associate Dealer Programs, and the planning and execution of quarterly promotional initiatives
• Lead department and team management, including mentoring and developing staff such as the Fanatic Administrator, Assistant, and temporary employees
• Foster collaboration and communication across internal departments to support program and business objectives
• Manage promotional communications and spiff reporting in partnership with Sales and Finance
• Oversee consumer rebate programs, including implementation, communication, and reconciliation processes
• Provide ongoing support and guidance to Fanatic distributors and dealers
• Produce and analyze sales performance reporting using BI tools, Excel, and pivot tables
• Participate in Daily Morning Sales Review (MSR) meetings and provide program updates as needed
• Oversee departmental budgeting, financial reconciliation, and quarterly and annual payout processes
• Analyze program performance to identify improvement opportunities and enhance promotional effectiveness and competitive advantage
• Ensure timely completion and tracking of action items and follow-ups

Principal Tasks

Provides strategic leadership and oversight of department operations, employee development, and performance management while fostering a collaborative, high-performing culture. Leads the strategy, execution, and continuous improvement of the Fanatic program, consumer rebate programs, retail incentive initiatives, and dealer engagement programs. Oversees budgets, financial planning, vendor relationships, program compliance, and reward fulfillment to ensure operational excellence and business results. Partners cross-functionally to drive process improvements, enhance dealer participation, and align organizational objectives through effective communication, training, and strategic program execution.

Job-related location requirement:

• Candidates must reside in California and within reasonable distance to our corporate office, Rancho Cucamonga, CA.

Schedule: 8:00am - 5:00pm (core business hours). Managers may adjust schedule as needed based on business needs.

After your first 30 days onsite, you'll transition to our hybrid schedule:

• In-office: Monday, Tuesday, Thursday
• Remote: Wednesday, Friday