Social Media Manager - Part time

Twine

European Economic Area

Description

Join a growing premium stationery brand focused on intentional living and high-quality analogue tools. This part-time freelance role centers on managing and elevating the brand’s Instagram presence, with Pinterest as a secondary channel. You will create, film, and edit engaging Reels, schedule and post content, repurpose user-generated content, and report on key social metrics. Working closely with the founder, you’ll have creative autonomy within established brand guidelines to produce calm, aesthetic content that aligns with a minimal, sensory brand voice. The ideal candidate has experience managing social media for premium or lifestyle brands and is comfortable working remotely, with a preference for those based in Melbourne.

Responsibilities

  • Develop and execute a content calendar for Instagram and Pinterest
  • Create, film, and edit Reels and other visual content
  • Repurpose user-generated content to fit brand guidelines
  • Write compelling, on-brand copy for posts and captions
  • Schedule and publish posts using social media management tools
  • Monitor, analyze, and report on social media performance metrics
  • Collaborate with the founder to align content with brand strategy
  • Maintain a consistent, aesthetic visual identity across channels

Skills And Requirements

  • Proven experience managing social media for premium or lifestyle brands
  • Strong content creation skills, including filming and editing short-form video (Reels)
  • Proficiency with Canva and social media scheduling tools
  • Experience managing Pinterest accounts is highly desirable
  • Excellent written communication and copywriting skills
  • Ability to produce calm, minimal, and sensory content
  • Strong understanding of social media analytics and reporting
  • Self-motivated, organized, and able to work independently
  • Based in Melbourne preferred, but remote candidates will be considered
  • Availability for approximately 10-15 hours per month on an ongoing basis

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.