Lead Generation Coordinator

Job Description

ADI Global Distribution is currently seeking a Lead Generation Coordinator to play a critical role in driving lead pipeline creation across our EMEA markets. You will be responsible for identifying, building and qualifying high-value target audiences aligned to our Ideal Customer Profiles (ICP's) and progressing prospects through the early stages of the funnel – from initial identification through to MQL and SQL. Working closely with Marketing Automation, Internal Sales and Regional Marketing teams, you will ensure consistent flow of high-quality, sales-ready opportunities into the business.

JOB DUTIES:

• Identify and define target audiences aligned with regional ICP's, growth priorities and campaign objectives
• Build and maintain high-quality prospect lists, translating and targeting strategy into actionable audience in partnership with Marketing Automation
• Qualify inbound and outbound leads against defined ICP and scoring criteria, driving consistent conversion to Marketing Qualified Leads (MQL's)
• Align closely with Internal Sales and Marketing Automation to refine qualification frameworks, scoring inputs and MQL acceptance criteria
• Manage early-stage lead engagement and progression through targeted outreach and follow-up, advancing high-intent MQL's to Sales Qualified Leads (SQL's)
• Ensure clear structured SQL handoff to Internal Sales, including relevant context and engagement history
• Drive pipeline creation by optimizing Lead > MQL > SQL conversion rates, identifying friction points and improving funnel velocity and lead quality
• Provide input into nurture strategies and collaborate with Marketing Automation to enhance progression through the funnel
• Maintain accurate and high-quality data within Salesforce, ensuring all leads, activities and lifecycle stages are correctly tracked and governed
• Support effective lead routing and lifecycle progression in collaboration with Marketing Automation and Internal Sales
• Monitor and report on lead performance, conversion rates and pipeline contribution, ensuring aliment with campaign tracking and revenue attribution
• Deliver insights to improve targeting qualification and early-stage engagement effectiveness
• Partner cross-functionally with Marketing Automation, Internal Sales and Regional Marketing to align audience strategy, lead quality and pipeline outcomes

YOU MUST HAVE:

• 1–3 years’ experience in lead generation, demand generation, SDR, or B2B marketing/sales support
• Strong understanding of lead lifecycle (Lead → MQL → SQL) and funnel conversion dynamics
• Experience working with Salesforce or similar CRM platforms
• Familiarity with intent data and enrichment tools (e.g., Leadfeeder, Trigify or similar)
• Experience in lead qualification, nurturing or pipeline progression activities
• Strong analytical mindset with ability to interpret funnel performance and conversion metrics
• Highly organised and detail-oriented approach to data and process management
• Strong communication skills with ability to align across marketing and sales teams
• Ability to operate effectively in a fast-paced, target-driven environment

WE VALUE:

• Understanding of revenue attribution models and marketing analytics
• Exposure to Account-Based Marketing (ABM) strategies
• Familiarity with data enrichment platforms
• Experience working closely with Marketing Automation teams and supporting audience strategy development

WHAT'S IN FOR YOU:

• Health package
• Insurance in case of serious illness, surgical intervention, professional illness, and insurance from the consequences of an accident
• Flexible working hours
• English classes during working hours
• Employee referral bonus program
• Well-equipped office

About Us

Resideo Technologies has announced its intention to spin off ADI Global Distribution and establish it as a separate, publicly traded company. Under this plan, ADI will continue its role as a leading global wholesale distributor serving commercial and residential markets, while Resideo will retain its manufacturing and product-solutions business. Upon separation, both companies will operate independently to better serve their respective markets and customers. The spin-off is currently targeted for completion in the second half of 2026, subject to customary conditions.

Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry. Learn more at www.resideo.com .

At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster , "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision . Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice . If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.

JOB INFO

Job Identification : 18778

Job Category : Marketing

Posting Date : 2026-06-18T08:23:19+00:00

Job Schedule : Full time

Locations : 90D Omladinskih Brigada, Business Park Airport City , Novi Beograd, 11070, RS

(Hybrid)

Incentive Eligible : N/A

Business : ADI Global Distribution

Hiring Salary Range : At Resideo, we are committed to inclusive and equitable compensation. Salaries are determined by factors like role responsibilities, candidate qualifications, and geographic location. We also provide additional benefits tailored to your location and role.