Company Description
Mada Properties is a leading real estate company with strong roots in both the Saudi Arabian and UAE markets. The company delivers innovative, strategically driven real estate services and solutions that have earned it a reputation for reliability and creativity. Building on its regional success, Mada Properties has expanded into multiple international markets, strengthening its position as a key reference in real estate and investment. Today, it is recognized as a comprehensive, forward-looking partner for clients seeking sustainable value and trusted guidance in the real estate sector.
Role description
Lead the digital growth marketing system — from current-state analysis through expansion — with direct accountability for lead quality, conversion, and return on ad spend (ROAS). This is a strategic–operational role that connects marketing to sales and revenue, not campaign management alone.
Core responsibilities:
- Build and execute a digital growth plan (short-term, then mid-to-long-term) across brand, creative, communications, and digital asset strategies.
- Manage paid media across platforms (Google, Meta, TikTok, Snapchat, X, LinkedIn, Apple) to increase ROAS and reduce cost per result (CPR) and customer acquisition cost (CAC).
- Develop the lead funnel, lift conversion rate (CR%), and improve MQL-to-SQL conversion.
- Build a data-driven attribution model (GA4, MMP, Pixels/CAPI, CRM) and monitor funnel drop-offs through live dashboards.
- Grow organic presence and strengthen brand authority and engagement in partnership with the creative team.
- Drive conversion rate optimization (CRO), UI/UX, and lead response time, while managing the team and partners.
- Apply AI, programmatic, dynamic, and segmented campaigns to scale and open new acquisition channels.
Qualifications
- 8+ years in digital and growth marketing, preferably Saudi markets.
- Proven mastery of multi-platform paid media with a track record of raising ROAS and lowering CAC.
- Hands-on experience with GA4, MMP tools, CRM management, and data-driven attribution models.
- Strong command of lead generation, funnel mechanics, and MQL/SQL conversion.
- Working knowledge of SEO, organic presence, and content management with creative teams.
- Leadership ability — team and partner management — and data-driven decision-making.
- Fluency in Arabic and English; familiarity with AI tools and programmatic advertising.
- Ability to work on-site in Riyadh, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
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